In 2024 companies worldwide will spend over $67 Billion on Google AdWords to drive traffic at their websites.
This is despite the fact that less than 2% of people will click these ads.
The top 3 organically ranked web sites will get over 51% of this traffic.
Why do Companies use Google Ads
Google AdWords, known as Google Ads, are a great tool for businesses seeking immediate online visibility and targeted customer engagement.
With over 3.5 billion google searches per day, Google Ads provides a way to reach potential customers actively seeking your products and services.
It’s pay-per-click (PPC) model ensures that advertisers only pay for actual clicks, making it a far better option that traditional advertising (press, radio, TV advertising) as the only people who see your ads are people who are actively looking for your products or services if the campaign is set up correctly.
Google Ads also provides you with the option to control your marketing spend.
However, Google Ads is also an auction, so if you bid €10 per click to be at the top of the list and somebody else bids €20, guess what, they are the #1 ad and you are down the list.
Studies show that Giant retailers can spend over $50 million per year on Google Ads and small to medium companies can spend between $1,000 and $10,000 per month on Google Ad campaigns.
Why SEO is better than Google Ads
While Google Ads obviously have their merits, in our opinion SEO provides a much better ROI for businesses in the long term.
SEO offers distinct advantages over Google Ads for sustainable and organic online visibility.
Unlike Google Ads, SEO focuses on improving a website’s ranking in organic search results, establishing credibility and long-term visibility.
With SEO, businesses invest in optimising their web presence, making it more attractive to search engines and users alike.
This method builds trust as users perceive organic results as more authentic and reliable (hence the much higher click through rate).
More importantly, once established, SEO generates continuous traffic without incurring costs per click.
While Google Ads cease to display once the daily budget is spent, SEO maintains visibility 24 hours a day, 365 days a year.
98% of internet users will skip over paid ads, favouring organic results instead, making SEO crucial for capturing user trust and attention.
SEO is a sustainable approach, providing long-term benefits, and user trust making it the superior choice for businesses looking to establish a lasting and impactful online presence.