Website Design – Flexi-Fi

flexi-fi website design

The background

Flexi-Fi is a new financial product for Irish consumers to allow them an easy way to pay for household items and other selected goods.

It is offered by the international FlexiGroup Ltd., who are headquartered in Australia, and who already provided Irish consumers with a FlexiRent option for obtaining new goods.

We built and maintain their FlexiRent site, and enjoy a good relationship with the entire FlexiGroup Ireland team, so it was only natural that they would also ask to build their new site. We were happy to oblige.

What we did

We held discussions with the client to obtain all relevant information and knowledge about the Flexi-Fi offering and how it would operate, and we then analysed how best to present this online.

We drew up a proposed structure and presented it to the clients, who immediately gave it the go-ahead. The clients also provided us with raw text content for the site. This needed only minor attention in terms of honing the marketing message and making the process clear to customers. Once the structure and content was agreed, we were good to go.

The website design and build

We built the Flexi-Fi website in the same manner and style as the existing FlexiRent site, albeit with a different colour scheme in order to differentiate the two products.

The site is fully responsive and easy to navigate, and includes a full online portal where consumers can apply for finance and quickly receive a decision.

The site is to be further developed in the future as more Flexi-Fi partners come on board.

Summary – Digital Marketing Services provided

You can see the finished site at

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Website Design – Filippi Ireland

filippi ireland

The background

Filippi boats are the boats of choice for top-class competitive rowers worldwide, including Irish Olympic silver medallists, Gary and Paul O’Donovan. They are also in widespread use in rowing clubs, both in Ireland and internationally.

We approached by the sole Irish agent for Fillipi boats because an existing website was not generating a satisfactory number of leads and inquiries for such sought-after products.

The client asked for a complete re-design and re-build, and that’s exactly what we did.

What we did

The specialised nature of the subject meant we could forego our usual diligent market research, and instead rely upon the expert knowledge of the client.

He provided us with detailed information about the target market and his vision for the site. Meanwhile, we identified several back-end problems with the existing site, which pinpointed the reasons why it was not performing as the client would have liked.

We then combined the client’s rowing knowledge with our Website Design and SEO expertise to produce a new site that began performing better from day one after its launch.

The Website Design and build

We first implemented a framework according to the client’s vision, and we then populated it with all relevant details of the various Filippi craft and rowing accessories on offer.

We placed enquiry forms and other calls to action strategically throughout  the site, to maximise the possibility of lead generation through online enquiries. We then performed sufficient SEO measures to have the site immediately ranked at number one in the Google search engine results pages for key terms such as ‘Filippi boats Ireland’, and on page one for broader terms such as ‘racing boats Ireland’ and ‘rowing boats Ireland’.

Within a month, the site was generating an average of ten leads per week for the client. The client also enjoyed a high conversion rate from those leads – leaving him absolutely delighted with our work!

Summary – Digital Marketing Services provided

You can view the finished website at

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Website Design – Cantec

Cantec Ireland

The background

Cantec are leading suppliers of office printers, managed print services, document management systems, and graphic design and printing services.

They are headquartered in Waterford, and have other locations and personnel nationwide. They already had a large and complex website showcasing all products and services. While it was visually attractive, it did not rank highly, and therefore was not delivering them a satisfactory number of leads and inquiries.

They came to us for help.

What we did

As always, we first had a full discussion with the client, to gain maximum understanding of their business and operations. We also performed a thorough audit of their existing site, to investigate the problems with it, and we discovered there were many. These included that the site was not responsive for smaller screens, and had relatively slow loading times in certain sections.

We also discovered several ‘legacy’ issues with even older forms of a company websites which remained online, so in essence, they were competing with themselves for rankings.

We drew up a detailed action plan, put it to the client, and got the go-ahead to get to work.

The website design and build

Most of the text content on the existing site was relatively satisfactory. While some re-writing took place to bring things up to date and to strengthen the marketing message, this project involved less actual copywriting than most.

The bulk of the work was therefore more technical in nature, to achieve the desired results. It included:

  • Code mark-up and optimisation of all media files for speed and performance.
  • Installation of filterable eCommerce catalogue mode functionality, with easy switch to full eCommerce when needed.
  • Implementation of advanced, flexible and filterable portfolio.
  • Delivery of optimised Search Engine framework.
  • Adjustment of website design elements and layout, in close consultation with the client, to achieve their visual appearance requirements without compromising functionality and responsiveness of the site for various browser types and/or screen sizes.
  • Implementation of advanced contact form with conditional fields functionality.
  • Open Graph protocol markup included to increase performance of website pages and posts. within various social media channels, and to increase conversions and click-through rates.

Our clients were highly impressed with our attention to detail and our consultation with them at all stages, and are very pleased with the final result.

Summary – Digital Marketing Services provided

You can see the finished site at

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Website Design – SMART St. Mullins

SMART st mullins website

The global village

The background

SMART (St. Mullins Amenity & Recreational Tourism Group) is a community organisation working constantly for the betterment of the historic village of St. Mullins in South County Carlow.

It works in conjunction with several statutory bodies and other voluntary groups too, mainly to preserve and promote the rich heritage of the area, but also to organise social occasions and other events.

They wanted a website to showcase their work so far, and also to keep the St. Mullins community and diaspora informed of current projects and plans for the future. That’s what we built for them.

What we did

We spoke with representatives of the group to get a full understanding of what they do, and what what they wanted to achieve with their new website.

We took a large collection of raw material from them – both text and imagery – and used it to decide the most appropriate structure and headings for the site. Our senior copywriter then re-wrote much of the text, to make it suitable for online use. He also produced several new pieces about projects to date.

Once the content was agreed, it was on the website design and build.


The website design and build

Our designer first selected a colour scheme to reflect the heritage aspect of the project, but that would look attractive in a contemporary manner too.

He add all text and images as per plan agreed, taking careful steps along the way to optimise image size, add necessary tags to text and images, and all other ‘back end’ steps that ultimately make a difference to how a website operates and how Google finds it.

Full testing was carried out across  a range of screen sizes and browsers, and provision was made for members of SMART to easily add news items, photos, etc., to the site as time goes on.

Summary – Services provided

  • Copywriting
  • Responsive website design
  • Logo design
  • Content Management System
  • Social media integration

View the completed site at

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Website Design – Kavanagh Engineering

kavanagh engineering

Expertise in many field

The background

This was one of three new websites we were commissioned to design and build for a client whose premises is close to our company headquarters at Thomastown, Co. Kilkenny.

Kavanagh Engineering  is a long-established firm with expertise in all aspects of electrical engineering. It has also branched out over the years into fields such as shop and cinema fit-outs, property maintenance, photovoltaic solar panels, and retail theft prevention. Our brief was to produce a compact yet informative brochure website to showcase all the company’s operations.

We eagerly got to work.

What we did

We learned all about the company through a series of meetings with the owner and managing director, and resolved to determine the best way to meet the brief we were given.

With company operations being so wide-ranging, the biggest challenge we faced was presenting a relatively large amount of information in a relatively small space. We overcame this by agreeing a number of headings and keywords to focus upon. Our senior copywriter then spoke further with the company, before producing draft text content and having it approved by the client. From there, we moved on to the build.

The website design and build

Our designer’s view was that a sleek and minimalist style was called for here. He adopted a colour scheme to complement the client’s existing logo, and devised an icon-driven interface for home page funnels to lead to further details of all the client’s operations. Colour highlights were used for strategic sections of internal pages content, and a floating bar was used to ensure that the top-level menu and contact details remained visible at all times.

At the back end of the site, full SEO measures were implemented at all stages. This included several steps that are standard to all our website builds, such as site map creation, meta tag and URL optimisation, and webmaster verification.

Our client agreed that the new site was a massive improvement on an older one that didn’t properly portray the company, and so we look forward to our design delivering better results.

Summary – Digital Marketing Services provided

View the finished website at

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Website Design – Photovoltaic Systems

Photovoltaic Systems by Kavanagh Engineering

A powerful operation

The background

This was the second of three websites we were tasked to build for Kavanagh Engineering, an expert and long-established provider of electrical engineering and other services.

The company had recently expanded into the field of photovoltaic (PV) solar panels for both domestic and commercial use – i.e. solar panels that use natural light to generate electricity for use in the premises where they are installed. They wanted a dedicated website for their PV systems – and we were happy to oblige.

What we did

We first performed diligent market research. This confirmed that installation of PV systems in Ireland is a growing business, with significant online traffic. Armed with this information, we then devised a website structure to firstly show the benefits of photovoltaic solar panels, and secondly to show the benefits of choosing Kavanagh Engineering for their supply and installation.

We agreed the plan with our client. Our copywriter then got to work on researching the field and producing content that would at once be informative and technical, while remaining accessible to the average householder or business owner seeking further information. Once the content was also agreed with the client, we then moved on to the website design and build.

The website design and build

A consistent look and feel to the client’s three new websites was called for, and so our designer adopted the same general style as the client’s main Kavanagh Engineering site. This meant the same colour scheme and similar use of icon-driven marketing funnels on the home page, to reflect the effective and attractive look of the first site.

Similarly, internal pages followed the same design principles, with strategic use of colour highlights and placement of calls to action. All customary SEO work was carried out at all stage of the build. We soon had a site which the client was happy with, and which we were confident would soon begin to rank highly for all key search terms.

Summary – Digital Marketing Services provided

See the finished site at

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Website Design – Shopping Trolley Systems

Shopping Trolleys by Kavanagh Engineering

Preventing Retail Theft

The background

This website design completed a hat-trick for us, as it was the third of three we were commissioned to build for the same client, Kavanagh Engineering.

This site was to showcase a series of retail theft prevention systems offered by the client, aimed mainly at supermarkets at other large stores where shopping trolleys are used. The systems are highly effective, and genius in their simplicity – being based around an intelligent trolley wheel that locks if somebody attempts to push that trolley out without first passing through a designated security point such as a check-out.

The client had already installed such systems at branches of all major supermarket groups in Ireland, and wanted a website to bring details of their benefits to others. We got to work.

What we did

Working in close consultation with the client, we learned that the cost of trolley push-out theft in Ireland runs into many million euro each year, and that many supermarkets are crying out for a system to tackle it. The shopping trolley systems offered by Kavanagh Engineering are the ideal solution, so we devised a plan for a website that would see it rank highly for key terms, to bring the systems to the attention of the relevant decision-makers.

Our senior copywriter produced SEO-optimised content, and sent it to the client for approval. Once we got the go-ahead, we moved on to the design and build itself.

The website design and build

The general look and feel of this site is consistent with those of the other two sites we produced for the client – and

Another common factor is how all our customary SEO services were performed at each stage of the build, including site map construction, meta tag and URL optimisation, and much more.

Separate sections were provided for associated services also offered by the client, such as supply of shopping trolleys themselves, and shopping trolley shelters. Overall, the new site has the same sleek style as the others we built for the client, is equally easy to navigate, and is equally responsive for screens of all sizes.

Summary – Digital Marketing Services provided

Visit to see the results of our work.

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The benefits of blogs for your business

boost with blogs

Whether your website is old or new, big or small, there’s a section of it that’s sometimes neglected but that really should form a key part of your digital marketing strategy. It’s the blog.

Some call it ‘News’ instead, depending on the sort of content it’s likely to feature, but no matter what it’s called, it should be an integral part of your online presence if you’re serious about boosting your business.

Some of our clients like to look after their blogs themselves, and others prefer to have us do it for them, but either way, top reasons we recommend regularly adding new content to your blog/news include:

  • It can help increase traffic to your website
  • It can help improve your SEO
  • It can position your brand as a leader in your field
  • It can help develop better customer relationships.

Let’s look at them one by one:

read more

Website Design – Plastic Surgeons Marketing

plastic surgeon marketing

Targeting a worldwide market

The background

At New World Digital, we pride ourselves on always striving to identify new ways for clients to grow their business online. In this case, the client happened to be ourselves!

We have a number of years of experience of digital marketing in the field of plastic and cosmetic surgery, and have come to see just what a huge field it is, particularly in international markets such as the USA and Australia.

We determined to focus further on the field as part of our continued expansion, by building a dedicated website to offer our website design, SEO, and digital marketing services to plastic and cosmetic surgeons worldwide, and then using our expert SEO skills to get it ranked highly in all key markets.

The joint aims were to increase our international client base, and also to illustrate our expertise in developing new online opportunities – because whatever we do for ourselves, we can do for other clients too.

What we did

Diligent market research and competitor research was the first major key to this project. We identified the key search terms in major marketplaces and the average number of searches for them per month. We then performed competitor analysis to see how other agencies working in the sector portrayed themselves for those terms – and we determined to do better ourselves.

We also defined our marketing message and identified two key features to offer prospective clients:

  • Area exclusivity – as we undertake to work with only one client in each city or metropolitan area. We simply can’t get two or more plastic surgery practices to rank number one simultaneously in their local Google listings!
  • No large upfront fee for initial website design or takeover – everything is included in our flat rate monthly fee.

We then prepared a detailed map for the site, before progressing to the build itself.

The website design and build

Our senior copywriter produced concise yet engaging and keyword-optimised content for the site, with each page culminating in a strong call to action.

Meanwhile, a member of our development team got to work on designing a framework for the site, opting for a clinical design to reflect the clinical nature of plastic surgery practices. Straight lines, strong colours, and strategic marketing funnels lead the user through all key areas of the site. Our developer also performed several SEO techniques as the site was being built.

Two other specialists then became involved in further search engine optimisation as the site neared completion, and in the early days after going live. Their work helped see the site already rank on Page 1 for several key search terms on both Google Australia and Google USA in just its first week.

Our strategy is now to continue to our SEO and content marketing work, with the aim of soon achieving even higher rankings for even more terms. And ultimately, we hope to have more clients from the international plastic surgery sector in the near future.

Summary – Digital Marketing services involved


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