Why Your Website Design Should Be Responsive & Mobile-Friendly

mobile friendly responsive web design

By 2017, the number of mobile users worldwide is expected to cross the mark of 5.13 billion, and this is one of the reasons why you need a website design that is mobile-friendly.

There are a number of options you can consider, including a responsive website that scales down with different devices and different desktop sizes, or a mobile app that shows website content in a slightly different way. Whatever you decide, the important thing is that your website is easy to navigate while using a mobile device.

Here are 6 more reasons to why your website design should be mobile friendly or responsive:


Mobile friendless is one of the important SEO ranking factors, and if your website is not mobile friendly, then you will probably lose rankings in search results. In an SEO update focusing on mobile devices, Google announced that websites with mobile-friendly features will be given more importance in its SERP (Search Engine Ranking Pages). Therefore, if your web design is not mobile-friendly, be prepared for a decrease in organic search results and a loss in mobile search.


If your website design is not mobile-friendly, then the user browsing through your website on a mobile device will experience problems. They will therefore instantly leave the website, increasing the bounce rate – which directly affects your conversion rates as well as the ranking.


Having a mobile-friendly site simply makes your company look more reputable, experienced and trustworthy.


A smartphone optimised website design will load faster than the desktop website that takes too much time and mobile-data to load and display the website content such as graphics, images, and code files. A mobile friendly website is designed and created keeping mobile users in the frame.


Here are vital facts about Customer Engagement that Google revealed when asked why mobile friendliness is one of the ranking factors:

  1. 75% of users prefer a mobile-friendly site.
  2. 74% say they are likely to return to a company’s site in the future, if it is a mobile-friendly site.
  3. 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site.
  4. 52% are less likely to engage with a company that has no mobile website.
  5. 67% of mobile users love to buy goods from a mobile-friendly site.


The smartphone is all-important today, and how it works can affect your search goals and conversion rates. Your potential customers are searching you on their smartphones. Therefore, a mobile friendly website is the best way to address them.

Mobile Friendly Web Design Services in Dublin and rest of Ireland

A responsive website design can help you capitalise on the success, on the internet. If you want to enjoy the perks offered by a mobile friendly website, then contact us.

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.