Website Design – SMART St. Mullins


The global village

The background

SMART (St. Mullins Amenity & Recreational Tourism Group) is a community organisation working constantly for the betterment of the historic village of St. Mullins in South County Carlow.

It works in conjunction with several statutory bodies and other voluntary groups too, mainly to preserve and promote the rich heritage of the area, but also to organise social occasions and other events.

They wanted a website to showcase their work so far, and also to keep the St. Mullins community and diaspora informed of current projects and plans for the future. That’s what we built for them.

What we did

We spoke with representatives of SMART to get a full understanding of what they do, and what what they wanted to achieve with their new website design.

We took a large collection of raw material from them – both text and imagery – and used it to decide the most appropriate structure and headings for the site. Our senior copywriter then re-wrote much of the text, to make it suitable for online use. He also produced several new pieces about projects to date.

Once the content was agreed, it was on the website design and build.


The website design and build

Our designer first selected a colour scheme to reflect the heritage aspect of the project, but that would look attractive in a contemporary manner too.

He add all text and images as per plan agreed, taking careful steps along the way to optimise image size, add necessary tags to text and images, and all other ‘back end’ steps that ultimately make a difference to how a website operates and how Google finds it.

Full testing was carried out across  a range of screen sizes and browsers, and provision was made for members of SMART to easily add news items, photos, etc., to the site as time goes on.

Summary – Services provided

  • Copywriting
  • Responsive website design
  • Logo design
  • Content Management System
  • Social media integration

View the completed site at

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