Showcasing plumbing solutions
The background
Saniflo Sales (Ireland) is the Irish arm of the company that also operates Saniflo Sytems UK, for which we had already developed a stylish, informative, and fully responsive e-commerce site.
Based in Dublin the company offers the innovative range of Saniflo macerator pumps, grey water pumps, and condensate pumps, which allow installation of plumbing solutions in places that would otherwise be impossible due to lack of access to suitable outflow pipes. Examples include installing a new toilet under a stairs, converting a walk-in wardrobe to an en-suite bathroom, and placing a washing machine or dishwasher in a new location.
They are also agents for the new range of Kinedo shower cubicles and walk-in baths – delivering sleek elegance and style to any bathroom design.
With their new UK site already built, they asked us to replicate it for Ireland. It was to be broadly the same as the UK site, with just some necessary changes such as the contact details for Ireland and prices in euro rather than Sterling.
What we did
The hard work was already done on this one, as while we were building the UK site, we had already done all the market research and competitor analysis in order to decide on the best style and strategy for our client.
We agreed with Saniflo Sales that the same strategy should be applied to Ireland. This was to deliver a website that would stand apart from competitor sites, which are generally unengaging and little more than ‘brochure’ product listings. The ultimate aim of the strategy was to portray levels of professionalism and expertise that would inspire people to buy from our site rather than a competitor’s, if product pricing was broadly the same.
The website design and build
All content had already been created for the UK site, with just some minor changes being necessary for Ireland. Similarly, the design of the Irish site is the same as its UK counterpart. It is an attractive and user-friendly design, with a seamless browsing pathway between the different products to allow the user find the correct choice for them.
The design also includes strategic use of colour imagery and ‘lifestyle’ shots of product applications, in contrast to the less appealing images shown on competitor sites.
And also as with the UK site, we performed large amounts of both on-page and off-page SEO measures, and advanced e-commerce functionality, including full stock control system integration, SSL certification for secure online shopping, and Stripe payment gateway integration.
Summary – Digital Marketing services provided
- Copywriting and content marketing
- Logo design
- Responsive e-commerce website design
- Search Engine Optimisation
- Content Management System
- Advanced e-commerce functionality
- Stock control system integration
- Stripe payment system integration
- SSL certification for secure shopping
You can view the finished website at Saniflo Sales
Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.
