The background
Brendan McDaid is one of Ireland’s leading PGA golf coaches, and a Teaching Professional Partner with Golf Digest Ireland.
He is a former European Tour player himself, and also coached former professional Peter Lawrie to victory on the Tour. He now delivers golf lessons in Dublin and Kildare, and students of all levels enjoy great success.
We built Brendan a website some years ago, but others then took over its maintenance, and it became ‘clunky’ and non user-friendly. It also lost its number one ranking in Google for the key search term ‘golf lessons Dublin’. Brendan returned to us to ask for a new-look site. He wanted to attract more people, and regain his number one spot.
What we did
First, we carried out online market research, to determine the size of the potential marketplace. We also used our research to identify high-traffic terms that others were not targeting, such as ‘Beginners Golf Lessons’.
We then drew up a page menu structure to optimise the chances of ranking highly for all these terms. Next, our senior copywriter spoke to Brendan in order to create content for all these pages.
We decided on a conversational ‘first person’ tone, as though it was Brendan speaking directly to the website user, just as he would speak to a student during a lesson. We optimised all text for SEO purposes, sourced images and videos, and then moved on to the build itself.
The website design and build
We knew that key to this design would be a crisp and clean look, to set it apart from competitor sites. Our designer opted for a green colour scheme to reflect golf courses. He also laid out all text in a size and format that’s easy to read.
He used images wisely throughout the site, and improved video display too. Meanwhile, there are several strategic Call To Action buttons across the site, which although plentiful in nature, are never intrusive on the user.
Overall, our designer achieved a site that is cleaner, slimmer, faster, more user friendly and more secure than before.
We also added an SSL cert and GDPR compliance features in light of latest developments online. Finally, we got to work in earnest on SEO, to get the site to number 1 for all key terms. We will be continuing this work going forward, with one of our bespoke SEO packages.
Summary – Digital Marketing Services provided
- Market Research
- Copywriting & Content Marketing
- Responsive Website Design
- Online Booking System integration
- Initial Search Engine Optimisation
- Ongoing SEO Package
- Content Management System
You can view the finished website at www.brendanmcdaidgolf.com
Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.
