Website Design – 360 Fitness

website design kilkenny 360 fitness2

The background

360 Fitness, based in Kilkenny, provides personal training and health coaching to people of all ages and all levels of fitness.

Owner/operator Ciarán Clear prides himself on finding the right work programme and motivation for everybody. He wanted a website design Kilkenny that would properly portray his ethos and the training programmes he provides, and so he called us in. We eagerly got to work.

What we did

We analysed the client’s existing website, and identified areas from improvement. This included both content and SEO considerations. We also surveyed the local area competition in terms of gyms and personal trainers, to properly identify a unique marketing message for his new web design. We formulated a plan and agreed it with the client.

Our client had engaged his own copywriter for text content on this project. He supplied us with text that was comprehensive but not optimised for SEO purposes.

Our own copywriter therefore edited it with this in mind. Once we agreed on the revised content, our designer got to work.

The website design and build

In line with the client’s wishes, this website design has a very text-oriented home page, rather than the graphic-led style we usually produce.  It works well in this application, as it immediately and effectively portrays the USPs of 360 Fitness.

Our designer then introduced photos and graphics further down the home page, to make things more attractive. He did the same on internal pages, placing prominent and regular ‘call to action’ buttons throughout the regular text content. This produced a series of pages that actively speak to prospective clients, and that maximise the number of leads they generate.

Technical improvements over the client’s previous website included a security upgrade, and a number of changes to deliver a quicker loading speed on both desktop and mobile versions of the website. Both are important SEO ranking factors as well as just general good practice.

We also performed in-depth SEO at all levels, at both front end and back end of the site. The result is a website that ranks number 1 for ‘Fitness Training Kilkenny’ and number 2 for ‘Personal Training Kilkenny’. It also features on Page 1 of Google for the more competitive term ‘gyms Kilkenny’.

Our client was delighted with all we produced. You can see why by checking out the site yourself at 360fitness.ie

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Website Design – 360 Fitness
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