Website Design – Car Inspections Ireland

Car Inspections Ireland

Providing peace of mind

The background

Car Inspections Ireland based in Tallaght in Dublin is a new venture in providing peace of mind for the ordinary motorist – primarily for when about to buy a used vehicle, but also if issues arise with a vehicle already purchased.

They are unique in that they will send an accredited automotive engineer to anywhere in Ireland to conduct a thorough vehicle inspection and produce a comprehensive report, all for the same flat fee. In the case of pre-purchase inspections, a vehicle history report and finance report is also included, to provide further peace of mind or else to identify other potential problems.

They wanted a website to portray all aspects of their business, and to rank highly so it will be found by the thousands of people who buy a used vehicle each month – and so they came to us.

What we did

We first performed keyword research and other analysis, and were blown away by the sheer size of the relevant marketplace. We advised our clients of the great opportunity they had, but also that it would be crucial to get the content and marketing messages right.

We developed an action plan and project charter in consultation with the clients, all the while keeping the focus on the information the average user would be seeking. We also agreed upon the booking system and payment gateway that would be used.

The website design and build

Simplicity was key to this project. The average buyer who would be seeking a vehicle inspection would most likely have little or no automotive knowledge themselves, and so the challenge instead was to convince them of Car Inspection Ireland’s merits and expertise, without boring them with high-level technical content.

Our copywriter therefore produced powerful yet succinct text content, highlighting the great level of service provided and the unbeatable all-in price. Our web design and development team produced a lean website design that funnels all user activity towards clear Calls To Action, and ensured that all key messages in the content stand out clearly. All pages, images, tags, etc., benefitted from full SEO attention too, to ensure we would meet our client’s other target of seeing the site rank highly for targeted search terms.

e-Commerce functionality was integrated to allow instant online booking, and the end result of all the work is an effective website that is already delivering business to the client. You can see it for yourself at Car Inspections Ireland

Summary – Digital Marketing services provided

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Website Design – ASETS


Technology for the automotive industry

The background

An existing client, Noel Maher of ATECEA, returned to us to ask for a website built for a new business venture: ASETS (Automotive Safety Environmental Technology Solutions).

Based in Tallaght in Dublin, ASETS was established to bring leading international high-tech systems for commercial fleet operators, vehicle repairers, and the insurance sector to the Irish market for the first time. Noel sought a website design and content that would reflect and concisely inform about the technological nature of these systems, and their benefits in cutting costs, streamlining operating methods, and improving vehicle safety for all involved with commercial fleets.

What we did

In conjunction we Noel, we studied the three main technologies he was about to bring to market, and decided upon the best way of introducing them to the Irish market through text content, imagery, and video footage.

As these were new technologies that were unlikely at first to be searched for by their brand name, we also performed thorough keyword research and decided upon appropriate keywords to concentrate upon for SEO purposes.

As a new business venture, ASETS also required a corporate logo, and we gave our client several options before the final version was agreed.

The website design and build

A sleek overall look was decided upon, with a relatively compact home page that provides brief introductions to the various technological systems in a manner that invites the user to click to read more.

The text, graphic, and video content agreed upon was laid out in such a way to give easily understandable explanations of automotive systems that are extremely technical in nature yet simple for the end user to operate.

We created a Blog page for the client to add new material whenever appropriate, and created new dedicated e-mail addresses for the ASETS brand.

Summary – Digital Marketing Services provided

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

To browse through products and services that ASETS provides, visit today!

Website Design for ATECEA

“The staff in New World Digital listen to what the customers requirements are and in my case have delivered a website that surpasses more than my expectations were”

Noel Maher, Managing Director, ATECEA


Motoring Forward

The background

ATECEA is a firm of expert technical automotive engineering and assessing consultants based in Tallaght in Dublin, offering a nationwide service utilising their decades of experience in the automotive and insurance industry. Founder and Managing Director, Noel Maher, asked us to build a website to showcase the firm’s full range of expertise and services.

What we did

We knew that as a new company, the website design for ATECEA would serve as an important touchstone and point of contact for new business referrals and those searching online for the services ATECEA provides. We knew too that as accreditations and qualifications are an essential element of trust-building within the insurance and automotive industry, it was vital that these be showcased prominently on the website in a professional manner. We consulted extensively with Noel on these points until we were satisfied we had the required material to build him the website he desired.

The website design and build

As the client operated in a highly professional and corporate industry, we knew that a professional B2B website design would be essential in showing ATECEA’s services to prospective partners in a very competitive market. We therefore implemented a website design that visually represents the ideals and core competencies of ATECEA, to ensure that potential strategic business partners would be confident in engaging their services.

We liaised closely with Noel at each step of the way to ensure he was satisfied with progress, and ultimately delivered a website design that met and even exceeded all his expectations.

Summary – Digital Marketing services provided

  • Responsive website design
  • Logo design
  • Graphic design
  • Copywriting
  • SEO
  • Website maintenance and support

You can see our finished website design at ATECEA

What Noel Maher, Managing Director of ATECEA thought

There were several factors we considered when searching for a web design company to build the website for our new automotive engineering and assessment consultancy. We were blown away by New World Digital’s professional and dedicated approach. Our industry is highly regulated and having the right brand and corporate image is essential when dealing with some of the largest insurance companies in the world.

Abbott were highly personable and always communicated very clearly, taking on board our major concerns and expectations for how the new site must be and designing a highly professional website with an easy to use system for updating all of our own material. Barry also designed an excellent logo based around our specifications and brand identity.

With the competitive nature of our industry and the need for our company to stand out from the crowd as an industry leader we wanted a high-end website that was exactly to our specifications. The final result has been truly outstanding, as a new company launching we couldn’t have asked for a better website as a platform for our business and to introduce ourselves to clients. In fact I’d go so far as to say we have the best website in our industry, Abbott certainly delivered their end of the bargain and have given us a great head-start and boost towards where we want our company to be.

The staff in Abbott consulting listen to what the customers requirements are and in my case have delivered a website that surpasses more than my expectations were.

Noel Maher ATECEA 18/02/2015

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.