Small businesses in Dublin and the rest of Ireland, especially those with a limited marketing fund, can overlook search engine optimisation. Only when they are totally exhausted with the traditional marketing methods, like print advertising, email marketing, classified ad campaigns, etc., does SEO come to mind. According to a survey, more than half of small business owners in Ireland don’t even update their business website regularly.
Those businesses don’t understand what they’re missing out. According to a study, more than 93% of people research a product online before they buy it. Search engine optimisation gives your small business something that all those traditional methods can’t give. SEO Services bring your products and customers close to each other. Here are a few more reasons to help you understand, why your small business requires professional SEO services immediately!
Better ROI on Your Investment
In the age of smartphones, the traditional marketing methods are outdated. They prove expensive as well! In fact, they prove approximately 60% more expensive than SEO. Another reason why traditional marketing methods are less effective is that they are not as “target-oriented” as SEO is. Traditional marketing methods do not guarantee results, whereas, search engine optimisation has a 14.6% close rate, as compared to the 1.7% close rate you will get from outbound marketing.
SEO Helps You Increase Customer Loyalty
SEO helps you increase customer loyalty, and this is the second reason why SEO is better than traditional marketing methods. People hate it when interrupted. They hate television commercials that interrupt their programs, and they even hate it to have unnecessary emails in their inbox. When your business interacts with your customers using an outbound marketing method, they either forget it or they relate it with something they didn’t ask or require.
On the other hand, SEO is different. When people are looking for a product or an answer to a question, they find your website. Your company offers them the product or the answer they are looking for. This creates a good first impression which is crucial to customer loyalty. Loyal customers are good for every business, because they not only spend more on your website, but also because they recommend your products to others.
SEO Takes Your Small Business Globally
Everyone aims to grow, and so does your small business. Search engine optimisation services take your small business to the global level, and thereby, expanding your reach to new customers. Outbound marketing methods confine your business to the local community. Regardless to how large, the source of your local clientele will dry up one day, leaving your business at the mercy of existing clients. Search engine optimisation services in Dublin take your local business to the global level with more than 3.5 billion people online. You can adjust your SEO campaign (both Local SEO and Global SEO) to target your potential customers. SEO generates a practically-endless reserve of potential customers.
SEO Takes You Ahead of Your Competitors
If you are ignoring the importance of SEO then it is possible that right now, someone else is enjoying your share of the cake. Because, every time a customer searches for a business like yours on the web, they find your competitors’ websites. Search engine optimisation services can help your small business compete with even the big brands on the web.
If used correctly and consistently, SEO is the best marketing channel for your small business. Hire us, a leading SEO company serving Dublin and all of Ireland, to enjoy the benefits offered by search engine optimisation services.
Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.
