Ensuring your business is listed on Google’s first search page: Leading SEO Agency Dublin Top 10 Tips
In 2019, for the first time, companies in Ireland spent more on digital marketing than they did on traditional promotional methods. In many respects, that shift makes perfect sense: whether you’re looking for a French restaurant or a new pair of training shoes, for a second hand car or a holiday destination, the first port of call is usually a Google search. Studies shows that the majority of people do not look beyond the first page of results, and also that many actively ignore links sponsored by Google AdWords. So how do you ensure that your business is listed on Google’s first page and is click friendly?
The answer is SEO (Search Engine Optimisation). And if you want the best SEO Agency in Dublin? The answer is New World Digital!
The expert and specialised team at New World Digital have a proven track record in SEO, and can guide you through the complex maze that is search engine optimisation. We have helped hundreds of large and small companies in Dublin, and our client base covers a huge variety of industry sectors. We work closely with our clients to understand their exact business needs, and help to deliver SEO solutions that are perfectly aligned with their goals.
You can use New World Digital’s extensive experience to directly improve your SEO results and benefit your bottom line. Here are our SEO Agency Dublin top 10 tips to ensure that you are listed on the first page of a Google search:
- Content is king: well written, up to date, meaningful, regular, interesting, link-worthy and easily shareable content will not only attract visitors to your website – it’s great for Google algorithms too!
- Work hard, work long: SEO is hard work and it’s on-going work. There’s no time to sit on your laurels. You must stick at it, keep analysing what does and doesn’t work, respond appropriately, and play the long game.
- Keywords are just that: it’s imperative you have the right keywords! At New World Digital, we carry out dedicated research on search terms for all our clients, and the results are frequently surprising and not what they expect.
- You get what you pay for: it pays to have an expert on your side. An SEO professional can focus on the more technical aspects like meta descriptions, title tags and alt tags, leaving you free to focus on your core business
- Keep it local: many so called Irish SEO companies actually outsource their business to countries like India. An SEO agency based in Dublin, working with Irish experts, will know your business and local markets much better.
- Get linked in: External links to other companies (known as back links) and internal links to other pages on your website are important. However most SEO Packages consist of links from bad sites such as link building sites. We worked with one client in Australia and our first task was to revoke the 20,000 backlinks they had from porn sites. IF you write good content people will pick it up and link it, if you don’t you won’t. Get it right and it can have a significant impact on your SEO – but get it wrong and you can cause major, long term damage.
- Be nimble: You need to be nimble, responsive and flexible, and keep up with the latest market developments. Google can change things overnight – and so can your competitors!
- Play clean: In the long run, it pays to play clean. The so called “black hat” approach, which plays hard and fast with Google’s rules, may indeed give you a short term boost – but longer term it can result in big issues, and it may require a huge effort to undo any damage. The above-board “white hat” approach pays greater dividends, especially in the medium to long term – plus it keeps Google on your side.
- One size doesn’t fit all: you need a tailored SEO solution that matches the specific goals, resources and needs of your business. Every company is unique, and what works for a close competitor or similarly sized firm may not work for you.
- Don’t expect a quick fix: whilst you may see an immediate uplift in your results, SEO takes time to get fully up to speed: typically anywhere between three and six months.
Of course, once you have made it to the first page of the Google search, you need to ensure that your website facilitates your business goals: but that is a story for another day!
Implemented properly and intelligently managed, professional SEO more than pays for itself. Call us now if you’d like to know more about New World Digital, the leading SEO Agency Dublin.
