At New World Digital, we are delighted to showcase our recent collaboration with WPC Supplies, a specialist supplier of high-quality composite decking and fencing solutions. For this project, our team delivered a bespoke web design that reflects the brand’s quality, reliability and modern approach. Moreover, the new website supports stronger user engagement, improved visibility in search engines and clear pathways for lead generation.
About WPC Supplies
WPC Supplies is a proudly Irish owned company based in Co. Kilkenny. The business specialises in sustainable composite decking, fencing and accessories that combine recycled wood fibres with durable plastics. As a result, customers benefit from products that offer excellent longevity, minimal maintenance and modern aesthetics. In addition, WPC Supplies provides multiple finishes and styles, allowing homeowners and trade customers to enhance outdoor spaces with confidence.
Project Snapshot
- Client – WPC Supplies, Ireland
- Industry – Composite decking & fencing products
- Platform – Custom WordPress build
- Services – web design, SEO foundation, lead generation
- Goal – Build a modern, user-friendly website that attracts customers and drives enquiries
Objectives
Before design and development began, we outlined several clear objectives. First, the website needed to visually reflect the quality of WPC Supplies’ products. Next, users had to locate decking and fencing information quickly. Furthermore, the site required a strong technical foundation for SEO. Finally, we aimed to create conversion opportunities that support ongoing lead generation.
- Create a clean and professional design aligned with the brand
- Present products clearly with logical navigation
- Implement on-page SEO best practices
- Encourage enquiries through visible calls to action
- Ensure full responsiveness across all devices
Our Approach
To meet these goals, we followed a structured and collaborative approach. Initially, we designed a homepage that highlights the key benefits of composite decking and fencing. Then, we organised product pages into clear sections to improve usability. By using consistent spacing, strong imagery and readable typography, we created a layout that feels both professional and approachable.
Additionally, we built the website to perform seamlessly on desktop, tablet and mobile devices. At the same time, we integrated essential SEO elements throughout the site structure. As a result, headings, metadata and content hierarchy now support improved organic search visibility.
Features & Enhancements
- Custom WordPress website aligned with brand identity
- Responsive website design for all screen sizes
- Clear navigation and structured product categories
- Dedicated sections for decking, fencing and accessories
- Strategically placed enquiry forms and contact prompts
- On-page SEO optimisation for key product terms
- Improved page speed and accessibility standards
Benefits to the Client
Because we designed the site around both users and business goals, WPC Supplies now benefits from a strong and professional online presence. Firstly, visitors can find product information quickly and easily. Secondly, the site actively supports lead generation through visible enquiry points. Moreover, the SEO foundations provide long-term value as the business continues to grow.
User Experience
User experience played a central role throughout the project. Therefore, we simplified navigation and reduced unnecessary steps. Clear menus, engaging visuals and consistent layouts help guide users naturally through the site. Meanwhile, the mobile experience retains full functionality, allowing visitors to browse products and submit enquiries without friction.
Next Steps
Looking ahead, WPC Supplies is well positioned to expand its online reach through continued SEO and content development. Furthermore, the website can easily scale as new products or resources are added. If you are considering a professional web design that supports growth and conversion, contact us today to discuss your project.
Visit https://wpcsupplies.ie/ to view the completed website.