New World Digital redesigned and relaunched the McCreery Contract Cleaning website to match the company’s strategic shift to commercial-only work in Kilkenny. Firstly, we moved the site from an outdated Joomla setup into a flexible WordPress build. In addition, we reorganised content so visitors find commercial services quickly. Consequently, the new site supports lead generation through clearer calls to action and streamlined contact paths.
Project Snapshot
McCreery Contract Cleaning has operated for more than two decades. However, the business focus changed from serving both domestic and commercial clients across Leinster to specialising in commercial contracts in Kilkenny. Therefore, the website needed a stronger local and sector focus. Moreover, the client required an easier way to attract contracts from offices, schools, surgeries and other commercial premises.
Objectives
- Clarify commercial service offerings and remove domestic service emphasis
- Improve website design and mobile responsiveness
- Strengthen on-page SEO for Kilkenny and commercial cleaning queries
- Create effective lead generation elements – contact forms and click-to-call
- Simplify content management with WordPress for ongoing updates
Our Approach
Firstly, we audited the legacy site and identified content that still added value. Next, we mapped a new information architecture that prioritises commercial services and local signals. Then, we designed pages with clear headlines, concise service descriptions, and trust elements such as testimonials and client logos. Furthermore, we implemented conversion-focused features like sticky contact buttons, prominent forms, and service inquiry prompts. Finally, we optimised metadata, headings and internal links for targeted SEO.
Features & Enhancements
- Responsive WordPress site with a modern, professional aesthetic
- Dedicated pages for commercial services – office cleaning, school cleaning, deep cleans
- Local focus emphasised throughout content – Kilkenny references and schema-ready copy
- Prominent lead generation tools – quick enquiry forms and visible click-to-call
- Trust signals included – client testimonials, experience statements and accreditations
- Improved site speed and accessibility for mobile and desktop users
- Basic on-page SEO – targeted titles, meta descriptions and keyword-aligned headings
- Content editing made simple for the client via WordPress admin
Why This Matters
Because McCreery narrowed its market to commercial clients in Kilkenny, the messaging had to be precise. Moreover, a focused website reduces irrelevant enquiries and attracts better leads. In addition, search engines reward clear topical focus and local relevance. Therefore, the site now performs as a targeted business development tool rather than a general brochure.
Lead Generation & SEO
We included multiple lead generation touchpoints across the site. For example, every service page features a concise contact form and a visible phone link. Furthermore, calls to action use clear language that encourages enquiries. For SEO, we researched relevant search phrases and integrated them naturally into page copy. Consequently, pages now target phrases such as commercial cleaning Kilkenny, office cleaning Kilkenny and contract cleaning services. In addition, structured content supports any future local SEO campaign or ongoing SEO work.
User Experience
Navigation now guides users to the information they need in two or three clicks. Moreover, the layout uses clear visual hierarchy and readable type sizes. In addition, images and icons provide context without cluttering pages. As a result, visitors understand McCreery’s specialisms rapidly and can contact the team with minimal friction.
Outcomes
- A modern, maintainable WordPress website that reflects current business goals
- Clearer positioning as a specialist commercial cleaner in Kilkenny
- Improved user journeys and simplified enquiry processes
- Foundational SEO and local signals ready for further optimisation
- Enhanced opportunities for lead generation and higher-quality enquiries
Key Takeaways
First, a website must mirror the client’s business strategy. Second, web design, content and SEO should work together rather than in isolation. Third, lead generation succeeds when contact options are obvious and low friction. Finally, moving from Joomla to WordPress gives the client more control and easier content updates.
Want to See More?
If you would like visuals for the before and after, or a short case study graphic to add to your portfolio page, we can prepare those. Moreover, we can expand the site’s SEO and lead generation work into ongoing campaigns to increase enquiries over time. Contact New World Digital if you want a website design that aligns with your current business strategy and helps convert visitors into clients.
Visit https://mccreerycleaning.ie/ to view our work.
Portfolio post updated on 2025-10-13 as website re-design took place