Meet our Senior Management Team

Meet Our Team

John Abbott | Managing Director

John has spent more than 20 years in the software development industry.

Before setting up New World Digital, John worked for a blue chip multinational company. He was Head of Software Development and part of the executive management team for Ireland and the UK.

He project-managed the design and implementation of their hugely successful Digital Marketing Strategy before bringing his skillset to the marketplace with New World Digital.

John is also a qualified CMMI Assessor. He has used this skillset to streamline both the delivery time and quality of the web design team within New World Digital.

Michal Kramarczyk | Senior Web Design Consultant

Michal had his first introduction to the software industry when he trained as a programmer with the Polish Army. Since then, life has brought him various places, allowing him to gain experience in many areas of business.

While he enjoyed this adventure, holding an IT qualification in his pocket never let him forget his real destiny – website development!

Since moving to Ireland, Michal has joined the team at New World Digital. He has since moved up the ranks to become our Senior Web Designer. He is renowned for his creative talent and strong attention to detail.

Michal has designed and developed a huge number of websites which have produced excellent results for our clients.

Jerry Gardner | Senior Copywriter

Jerry Gardner is a published author with several books to his credit, including “The Girl in the Tunnel” (Maverick House) and “The World’s 50 Greatest Sporting Trophies” (Applied Image). He has long experience of managing and publishing websites, in areas as diverse as event management, skin care, politics, complementary health, artwork, music and artisan sausages.

Prior to moving to Ireland, Jerry held senior marketing positions with a number of UK and international companies, working in telecoms, IT and construction. His mix of business, internet, marketing and writing skills means he can provide the perfect copy for your website.

Jerry specialises in writing text that is:

  • Clear, concise and accurate
  • Easy to read
  • Quickly assimilated
  • SEO ready
  • Grammatically correct.

Sadie Skipworth | Social Media Specialist

Sadie Skipworth is an experienced Social Media Specialist with a depth of experience working in many markets online. With a passion for designing and implementing thought provoking and engaging Social Media Strategies that engage the audience while building trust and creating those all important client relationships, Sadie’s unique ability to give a company or brand a personality online is one of her greatest strengths.

Sadie also has an amazing ability to target her audience to reflect the sector she is working in. Based in Great Malvern in the UK, her skillset includes LinkedIn, Twitter, Facebook, with very strong Media, Writing and Communication skills.