A new study has found that 36% of Irish businesses still do not have a Digital Marketing Strategy.
The research involved more than 400 business professionals in Ireland. This included business owners, senior management, and marketing staff. The survey was conducted by Springboard PR & Marketing.
Another shocking finding was that 22% of those surveyed could not even say for sure if their company had a defined Digital Marketing Strategy or not. This means that even in some companies who do, it remains a mystery to some key staff. This in turn means it is not being fully utilised, and is therefore not delivering on its potential.
And another discovery was that even among those who are active in Digital Marketing, 24% never monitor their analytics. This essentially means that they just put up a post on Facebook or share a story on LinkedIn, but never check on its engagement level. Again, the strategy is not being used properly, and is not delivering on its potential.
There’s one simple conclusion here. More than half of Irish companies need help with a Digital Marketing Strategy. Some need to develop one in the first place, while others need to get more from the one they have.
We’re here to help.
Developing your Digital Marketing Strategy
If you’re looking for help with a Digital Marketing Strategy, we’ll begin by going right back to basics.
We’ll ask some key questions:
- What exactly are you trying to achieve? Generate leads, sell directly online, build brand awareness, and/or other objectives too?
- What have you done in the past? What worked, and what didn’t?
- Who is your typical customer or target audience?
We’ll then determine the most appropriate channels for each of your objectives, and we’ll formulate a plan to fully optimise them.
We want to serve you as well as possible. That means knowing your business almost as well as you do yourself. We definitely need to know the things that any potential customer or client will want to know!
This will allow us to develop the best strategy for you. You can then implement that strategy yourself, or we can do so for you, through website updates, blog posts/news items, social media posts, e-mail bulletins, etc.
If we’re doing those things for you, we’ll report back regularly with key analytics too. We’ll show what worked well, we’ll show what didn’t work quite so well, and we’ll figure out how to improve them to make them work better the next time. Overall, you’ll see the benefit of Digital Marketing like never before.
Contact us about Digital Marketing
Just get in touch with us to learn more about what we can do for you. We’ll look forward to talking to you!
