Somebody once said to us: ‘I never make the mistake twice. I make it five or six times, just to be sure.’
We may laugh at that, but the fact is that we regularly talk to companies who have made mistakes with their Digital Marketing Strategy, as we set them on the right road instead.
Many have made the same mistake over and over again. The five most common mistakes we regularly come across – which you should seek to avoid – are as follows:
- Not realising that Digital Marketing is about much more than just having a website. Yes, a fully-functional, attractive website is key to it, but there’s so much more to consider too – SEO, social media, display advertising, PPC, and so on.
- Not having a long-term strategic plan. A Digital Marketing Strategy needs to evolve over time, and just as with everything else in business, proper planning is crucial. Don’t just think about a Facebook post or website addition for today – think about how you’re going to build on it next week, next month, next year.
- Not knowing their online marketplace, or potential share of it. Doing business online is different to doing it in a ‘bricks and mortar’ location. You need to talk to people differently, and advertise yourself accordingly. You also need to know your potential share of the online market. Competitor analysis and keyword research are crucial here.
- Not paying enough attention to SEO right from the start. We regularly hear from businesses who say they’ve had a website built elsewhere, but it doesn’t rank, and who want help in getting it moving up the Google results. It’s crucial that SEO go hand-in-hand with your initial website design. Not doing so is like going back to fix the foundations after you’ve already built the rest of your house.
- Lack of integration and optimisation. Somebody may put up a website blog, but fail to share it through social media. Or they could put up a Facebook post, but ignore all other channels. Then they fail to capitalise on whatever traction their posts do get. Analytics simply can’t be ignored – it’s the key to online growth, more business, and increased profits.
Yes, there’s a lot to consider in the Digital Marketing sphere – and it’s difficult to get it all right yourself, when you’ve already so much more to think about.
That’s why expert help from specialists such as us at New World Digital can bring such a boost to your business. We’ll analyse your existing business model, and we’ll also review your current Digital Marketing strategy, or help you formulate a new one.
We’ll give you an accurate picture of the sort of returns you can expect – both short-term and long-term – and we’ll always be on hand for further help and advice, whenever needed.
Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.
