An ecommerce website is the best way to run your business in the internet space. It not only works for you 24/7, but makes your business available to those who are thousands of miles away from you. However, in some cases, it has been observed that even a beautiful ecommerce website does not seem to bring enough business to the owner. If you are one of those whose ecommerce website is not making enough money, then read on for five possible reasons:
Reason No. #1
Your Ecommerce Website Design is Not Enticing: A beautiful web design is what you need to impress your visitor at first sight. Your ecommerce store should be beautiful and professional looking. A study recently concluded that chances of sales increase if your web design looks enticing. Therefore, make sure your ecommerce web design appears modern and trustworthy, and draws attention to the best you have to offer.
Reason No. #2
Customers Can’t Find the Product They Are Looking For
On your product page, visitors should be able to find the product they are looking for. Arrange your product categories / galleries in a logical way and use tags that help your buyers navigate your site. For instance, let’s consider you are selling shoes online. To help your customers, organise the shoes in different categories such as men’s shoes, women’s shoes, children’s shoes, shoes by types, shoes by sizes, shoes by brands, shoes by colours, shoes by ages, etc. You can use a bestselling product category on your website as eye candy and inspire your visitors to explore more options on your website.
Reason No. #3
No One Knows About Your Ecommerce Website
This is one of the most crucial yet overlooked reasons behind the failure of an ecommerce website. If your ecommerce website is not making it to top 10 rankings in the Google search results, then how will your customers know about your products and services? Ranking on the first page of search results will ensure that potential customers are finding your business. A good ranking in the search results will boom the sales on your ecommerce website.
Dedicated SEO Services will help your ecommerce website rank higher in the search results. An SEO Company can increase the visibility of your ecommerce store in the search results.
Reason No. #4
Your Ecommerce Website is Outdated
Informative content (text) and fresh multimedia content, including images and videos, will always show customers that you are on top of your game. Customers love to see fresh and informative content every time they visit your website. Bring up-to-date content and products to your website as frequently as you can and give them a reason to keep on stopping by. Display new arrivals and seasonal items on the home page.
Reason No. #5
You Are Not Staying in Touch with Your Customers
Another great way to bring more traffic to your ecommerce website is to reach out to your customers. Whether you own a brick and mortar store or an online store, staying in touch with your customers is vital for your business. To stay in touch with your customers, you can depend on newsletters, discount coupons, and special festival offers. Social networks such as Facebook, Twitter, Instagram and Google Plus can help you stay in touch with your customers.
Need Help? Call Web Design Experts in Ireland
If you believe that your ecommerce website is not performing as per your expectations and not generating enough ROI, then you can contact web design experts. We, at New World Digital, are a leading web design and SEO company in Ireland.
Our expert web designers and developers will give your business a website of supreme power at both front end and back end, with built-in SEO to ensure your site ranks better when customers go online to shop for exactly what you sell. We specialise in ecommerce website design services in Ireland & the UK as well as in ecommerce SEO services.
If you’re not already selling online, or if you’re not getting the results you want, contact us today to make it happen for you.
