It’s needless to say that SEO is necessary for every business online. Whether you own a real estate website, a blog website, a job portal, or an online store selling clothes, electronic goods, or anything else, professional SEO services can help your business rank in SERPs and generate more leads from those rankings.
SEO is a tricky process, and it can make or break your online business.
According to SEO experts, optimising ecommerce websites is more complicated than doing SEO for other industries. The SEO process for an ecommerce website includes optimisation of thousands of products listed on the website. To make your ecommerce website rank on the first page of Google, Bing and other major search engines, you should follow a set of best SEO practices and tactics.
If you own an ecommerce website, then here are the best SEO tips that will help your online store rank higher in SERPs.
Tip #1: Don’t forget to Alt-Text Your Product Images
Neither search engines nor their crawlers are designed to read the visuals. They can only read the text or content. Therefore, don’t forget to Alt-Text product images so that crawlers can easily read them. The role of Alt-Text is to convert the product images into words so that search engines can read and index them. There are hundreds or maybe thousands of product images in product galleries, and with the help of Alt-Text, you can use each of these images as a great resource to describe your products and their usefulness.
Tip #2: Don’t Ignore the Importance of Internal Linking
Link building is really good and beneficial from SEO point of view. But, along with high-quality external linking, you should also focus on internal link building to keep your visitors and customers busy within your online store. For example, you can link to new products from your home page, or add separate links to featured product category. This trick will retain your visitors/ ustomers on your website, thereby increasing the time on website and also the opportunities of sales.
Tip #3: Don’t Forget to Have a Store Blog
Adding a blog to your online store brings plenty of marketing benefits, but, if we only focus from SEO point of view, then the value is huge. A blog allows you to share useful content about your products, discounts, and other promotional offers. You can include internal links to individual pages, which has an added SEO benefit. Also, having a blog signals to the search engines that your site is dynamic and active.
Tip #4 Learn How to Leverage Your Business from Customer Reviews
Positive feedback by your existing customers will definitely increase the value and trustworthiness of your online store in the eyes of potential customers. Moreover, these positive reviews work as textual descriptions for the respective products that search engines can pick up easily. Let your customers promote your business and products.
Tip #5 Don’t Skimp on the Product Description
When you are listing products on your ecommerce website and adding relevant product descriptions, don’t skimp on that description. This is your chance to solidify your online store’s SEO. Describe your products in detail, try to integrate relevant and important keywords, and be generous with the words. Remember, don’t add false or irrelevant product descriptions, else it will land you in pitfalls.
Tip #6 Use 100% Original & Fresh Content
100% original and fresh content is what every search engine such as Google, Bing, etc. desires for. Search Engines have serious problems with the websites using or promoting recycled or duplicate contents; hence, make sure your ecommerce website doesn’t have any. When you are writing blogs, press releases or product descriptions, try to be creative and original.
That’s a lot to consider – and so to make sure it’s all done, and done properly, consider hiring experts such as ourselves.
Looking for Ecommerce SEO Company in Dublin, Ireland
SEO services for an ecommerce website is completely different than those SEO services for non-ecommerce sites. It is an ongoing process so you have to follow the best SEO practices.
If you are looking for tips / guidelines to optimise your ecommerce website, then contact our ecommerce SEO consultants. We are New World Digital, a leading SEO company in Dublin, and we’re always happy to talk to potential new clients about helping them to improve their website rankings and grow their business.
Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.
