Website Design Portfolio

Website Design – Five Star Cleaning

website design five star cleaning

The background

Five Star Cleaning is a successful company which mainly serves the grain storage and processing sectors.

They specialise in silo cleaning and maintenance, but also offer a number of other services. These include factory cleaning, pressure cleaning, food plant sanitation, and more.

An existing website had become outdated in terms of both appearance and content. The company decided it was time for a fresh new look, and more up-to-date content. They called us in, and we eagerly got to work.

What we did

The first step was meeting with the client to establish what exactly they wanted from their new website design.

We also performed market research, to determine the extent of the Irish marketplace for such services, and formulate a plan for how the client could increase their share of it.

Our senior copywriter then met with the client, to discuss content for the new-look site. He re-wrote some existing content to optimise for SEO, and crafted new content in other areas. This too was keyword optimised.

The client supplied a number of good quality and high resolution pictures for the new site. We made our choice and edited them to suit.

We now had all content in place, so we were good to go.

 

The website design and build

The actual website design and build was quite straightforward here, as the client had given us a clear vision of what they wanted. Our senior designer efficiently and expertly delivered this, with all his usual attention to detail.

Key points of the design include a lean top-level menu, strategic call-to-action buttons, and prominent displays of prestigious client logos. These include such household names as Glanbia, Diageo, Odlums, and Heineken.

We performed full SEO measures behind the scenes. Finally, we added fresh news items to the site, to bring it completely up to date.

Our client was delighted with the result of our work.

Summary – Digital Marketing Services provided


You can see the results of our work at www.fivestarcleaning.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns

Website Design – Reduce Fuel Bills

website design reduce fuel bills

The background

www.reducefuelbills.com is an e-commerce website to sell the innovative Eco C-T and Eco C units for petrol and diesel engines. Both are simple to use in any vehicle. They typically deliver fuel savings of up to 15%, and toxic emissions reductions of approximately 85%. Their benefits are therefore obvious.

This project was at the request of an existing client, Jim Costello, for whom we had already delivered Complete Vehicle Solutions. 

Jim was happy with how that site was performing, so he knew he could count on us again. We didn’t let him down.

What we did

This project was a little tricky from a content point of view, in that the benefits that the units deliver seem just too be good to be true. The internet is awash with other questionable products that promise significant fuel savings too, so our task was to convince people of the merits of these ones.

Our copywriter/content creator therefore highlighted testing by a major German certification company. We also highlighted user reports from Europe of the savings others have enjoyed.

In terms of emissions reductions, we highlighted actual NCT results. These showed how cars went from failing the test to passing it, after simply introducing one of these units.

This part of our design process involved extensive consultation with the client. This was to ensure we made no false promises, and that the client could stand over everything the website said. Once content was okayed, we then moved on to the build itself.

The website design and build

The website design itself saw our senior designer choose a bold and compelling style. It uses ‘straight to the point’ headlines and forceful bullet points, along with impressive graphics. Many other websites for such devices falter by being far too text-heavy and technical, but our ‘less is more’ approach is much more effective.

Our designer also highlighted how the units have been officially tested and approved. He prominently displayed the ‘TUV Rheinland’ certification logo, alongside the logo for the CE certification the units have also obtained. This was to further instil confidence in prospective customers.

We added e-commerce functionality through integration with the Stripe secure payment system, along with an SSL certificate. Finally, we began to perform SEO measures, to have the site rank highly in this competitive marketplace.

Summary – Digital Marketing Services provided


You can view the finished website at www.reducefuelbills.com

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns

Website Design – Shanarc Archaeology

shanarc archaeology website design

The background

Shanarc Archaeology, based in Kilkenny, is one of Ireland’s leading providers of archaeological services for both construction and heritage purposes.

They had an existing website, which was quite basic. It did not properly portray either the full scope of the services they provide, nor their expertise in each of those areas. They came to us to ask for a new and improved site. We were glad to oblige.

What we did

As always, we first audited their existing site, and studied websites of competitor archaeological companies too. We also performed keyword market research to establish the key search terms in the field.

There was a number of interesting findings, including that in general, neither the existing website nor competitor sites had any great level of detail on these terms. We therefore determined that these key search terms would be the foundation of the new site.

We then formulated a plan for website hierarchical structure and content, and okayed this with the client. Our senior copywriter then got to work, using guidance from the client and additional research to create SEO optimised text content.

Once we also okayed this with the client, our designer got to work.

The website design and build

Our senior designer decided on a more ‘clean’ and ‘lean’ website design than used by most other archaeological companies. This is because many of other sites are particularly dense with text, which can be off-putting for the user.

We were conscious that many people seeking archaeological services require them for reasons to do with construction projects, rather than historical research. We therefore wanted the site to be as accessible as possible to all, and not just to academics.

Our design has a services menu and contact form in easy reach at all times, to maximise user engagement. We also gave the new site our customary SEO attention at the back end, and we submitted for Google indexing.

The new site immediately ranked on Page 1 for several key terms – and was soon moving up Page 1 too. Another successful outcome!

Summary – Digital Marketing Services provided


You can see the results of our work at www.shanarcarchaeology.com

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Insure My Van

insure my van website design

The background

Insure My Van is the van insurance wing of the CFM Group – one of Ireland’s largest insurance brokers. It was the country’s original specialist van insurance provider, and remains the largest, with more than 40% of the van insurance market.

An existing website handled a large volume of their business, but had become quite stale looking. They were impressed with our recent design of their travel insurance website, Insure My Holiday – so they asked us to work our magic on the van insurance site too.

What we did

We first performed an intensive audit of the existing site. We advised the clients on how some content could be improved and better presented, and agreed an action plan on this.

The clients also gave us a detailed brief of their vision for the new site. It was to be somewhat similar in style to Insure My Holiday, but still with its own distinct look.

Furthermore, we devised an SEO action plan for the new site, to maintain and improve upon existing rankings. Insure My Van already ranked highly on page one for several key search terms. It was of utmost importance that our new-look site should stay there.

Finally, we engaged our partner firm, MDC Information Systems, to build a bespoke back-end office system for the site, to meet all client needs. We started work on the website design itself, while they started work on that.

The website design and build

The primary function of this website was to convince users that Insure My Van delivers great value, and to persuade them to get a quote. Our senior designer achieved this through expert placement of home page text, sliders, and other graphics. He also included a prominent ‘Get A Quote’ button, and highlighted other offers such as further discounts for online renewals.

Internal pages were equally attractively and strategically laid out. We gave extra consideration to the site’s blog. This was because this would form a key component of our content marketing strategy going forward.

Our designer also fully integrated the site with the back-end office system built by MDC. Rigorous User Acceptance Testing (UAT) followed this step. We provided a full project management service as we liaised between the client and the back-end developers.

Finally, we carried out intensive SEO work on the new site before going live. This achieved our aim of at least holding all existing rankings, and improving some of them. We are providing further SEO services as part of an ongoing digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.insuremyvan.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – The Select Group

select group website design

The background

The Select Group comprises four sister companies: Select Roofing, Select Access, Select Flooring, and Lightning Protection Ireland. Together, they serve the construction and building maintenance sectors in Ireland and the UK. Major clients include Microsoft, Dell, the Aviva Stadium, and many more.

We had already built individual sites for the four companies, starting with the original Select Roofing and then adding others as the group evolved. Management decided they would also like a single site for the group as a whole. We got to work on it.

What we did

We spoke to the client about their vision for this site, and drew up a plan to match.

Content was relatively straightforward, as all detail was already included on the individual sites. Rather than duplicating things, we decided to link from the main site to each of the others. This would lead the user to the Select Roofing site if looking for roofing solutions, Select Flooring for flooring, etc.

The main task was instead to select the most appropriate projects and highlights from each of those other sites. This was to give the best overall view possible on the group site of their services and expertise.

Again, we did this in consultation with the clients, so that our work matched their vision.

The website design and build

We built The Select Group website in the same style and manner as the individual sites. This was to ensure consistent branding and to emphasise the links between them all.

We gave the back end of the site all our usual SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.theselectgroup.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Select Access

select access website design

The background

Select Access is the specialist Height Safety wing of the Select Group. The group also includes Select Roofing, Select Flooring, and Lightning Protection Ireland.

Select Roofing was the original company. We built that website back in 2013 and have maintained it ever since. It was only natural then that the directors should return to us when they required new websites for new wings of the group. We were delighted with their vote of confidence in us.

What we did

In consultation with company management, we scoped out a vision for the new site. They were eager that all group sites would have a uniform look, so we determined to build it in the style of the existing Select Roofing site.  We also had in-depth discussion on the optimum menu structure and page titles. We based decisions here on intensive market research and keyword research.

Next came content creation. This presented certain challenges with this particular build, due to the complex nature of the core business of Select Access.

Our copywriter had to take brochure material that was long on technical data but short on ‘ordinary’ text, and transform it into SEO-friendly copy. He achieved this by researching further around the core topics, and crafting keyword-optimised text with his findings. The resulting text is perfectly pitched at the site’s target audience of engineers, architects, etc., while satisfying Google too.

Checks and re-checks of text followed, before we passed the material on to our designer for the build itself.

The website design and build

The actual website design was relatively straightforward in this case, as we had already decided to base it on Select Roofing. Our designer expertly made the material fit that design, to the client’s 100% satisfaction.

We gave the back end of the site all our customary SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.selectaccess.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Select Flooring

select flooring website design

The background

Select Flooring is the newest wing of The Select Group – valued clients of ours who also comprise Select Roofing, Select Access, and Lightning Protection Ireland.

We built and maintain all those other sites. It was therefore only natural they should ask us to do the same for their latest venture. We were happy to get to work for them once again.

What we did

As this was a new venture for The Select Group, we first performed intensive online market research. We identified relevant keywords and levels of search traffic for each of their services, and drafted a website structure to best suit our findings. Some adjustments took place in consultation with the client, but generally they were happy to leave this element of the project to ourselves, thanks to the fine job we had already done on their other sites.

With the plan in place, our senior copywriter got to work. He liaised with company management to not only get details for each service and type of flooring provided, but also to capture the essence of the company’s marketing message.

He then crafted text content according to best SEO practice, and delivered it to the client for approval.

From there, it was on to the build itself.

 

The website design and build

As with other recent projects for The Select Group, the actual website design was relatively straightforward here. That’s because it had been decided in advance that it should match the style and design of the group’s other existing sites. Our designer expertly made the material fit that design, to the client’s 100% satisfaction.

We gave the back end of the site all our customary SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.selectflooring.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Redwing Engineering

redwing engineering website design

The background

Redwing Engineering is a sister company of Kavanagh Engineering in Thomastown, Co. Kilkenny, who were valued existing clients. We had already built three websites for Kavanagh Engineering: their main group site, shoppingtrolleysystems.ie, and photovoltaicsystems.ie.

When the time came for a re-build of an existing Redwing Engineering site, they had just one partner in mind. That was us. We were both proud and pleased that they came to us again. We set out to do just as good a job on this site as the others.

What we did

First up was a thorough audit of the existing site. We also got up-to-date information on the company and how it had evolved since that site was built.

We removed obsolete information and crafted new content for Redwing’s current range of products. Our senior copywriter took source material from company and supplier brochures, and transformed it into SEO-friendly text for online use. We also sourced and optimised a large number of product images.

Our customary online market research was another key component of the planning process.

We advised on likely traffic levels and conversion rates, to give the client as accurate a prediction as possible on what to expect from the completed site.

The website design and build

The client wanted a site that was somewhat similar in appearance to the existing one, but with a ‘warmer’ feel. Our senior designer achieved this through measures such as careful colour scheme selection, and a selection of home page sliders that are both inviting and informative.

Other ‘user-friendly’ measures included a clear funnel structure on the home page, and clear calls to action at key locations. We attractively laid out internal pages with sub-headings, image galleries, and bullet points, to break up what was rather technical text in some places.

The result was a site that was easy to navigate and that was soon generating leads for our clients. They were delighted with what we produced, and look forward to continuing to work with us into the future. We look forward to working with them too!

Summary – Digital Marketing Services provided


You can see the results of our work at www.redwing.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Lightning Protection Ireland

Lightning Protection Ireland

The background

In just three years since foundation, Lightning Protection Ireland has become one of Ireland’s leading lightning protection systems providers. Clients include such well-known names as Microsoft, eBay, Dublin Airport Authority, and Trinity College Dublin.

A website we built at the time of the company’s launch in 2014 no longer fully portrayed their expertise and experience. In addition, the site did not match the corporate branding of the website we had built since then for their parent company, Select Roofing. They opted for a complete re-redesign – and we were happy to oblige.

What we did

We reviewed the menu structure and pages content of the original website. We then drew up a plan for how both could be improved.

The client liaised with us in terms of crafting new content. This would have to many technical terms and concepts in a manner that could be understood by non-engineering staff. We also gathered details and photographs of more than 20 projects already completed by the client. This was to allow us add a new portfolio section.

Once all the content was good to go, we moved on to the website design and build.

The website design and build

The client wanted us to base the design of this site on the website of Select Roofing, the parent company of Lightning Protection Ireland. This made the build relatively straightforward. Both client and designer already had a definite vision of how the completed site should look.

We build the front end of the site exactly as requested. We gave the back end all our trademark SEO attention as the build progressed too. This allowed the new site to hold its number one ranking on Google for search terms such as ‘lightning conductors Ireland’, ‘lightning rods Ireland’, and ‘lightning systems Ireland’.

The client was happy with both the site and its rankings – and you can’t say better than that!

Summary – Digital Marketing Services provided


You can see the results of our work at Lightning Protection Ireland

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.