Website Design Portfolio

Website Design – Insure My Van

insure my van website design

The background

Insure My Van is the van insurance wing of the CFM Group – one of Ireland’s largest insurance brokers. It was the country’s original specialist van insurance provider, and remains the largest, with more than 40% of the van insurance market.

An existing website handled a large volume of their business, but had become quite stale looking. They were impressed with our recent design of their travel insurance website, Insure My Holiday – so they asked us to work our magic on the van insurance site too.

What we did

We first performed an intensive audit of the existing site. We advised the clients on how some content could be improved and better presented, and agreed an action plan on this.

The clients also gave us a detailed brief of their vision for the new site. It was to be somewhat similar in style to Insure My Holiday, but still with its own distinct look.

Furthermore, we devised an SEO action plan for the new site, to maintain and improve upon existing rankings. Insure My Van already ranked highly on page one for several key search terms. It was of utmost importance that our new-look site should stay there.

Finally, we engaged our partner firm, MDC Information Systems, to build a bespoke back-end office system for the site, to meet all client needs. We started work on the website design itself, while they started work on that.

The website design and build

The primary function of this website was to convince users that Insure My Van delivers great value, and to persuade them to get a quote. Our senior designer achieved this through expert placement of home page text, sliders, and other graphics. He also included a prominent ‘Get A Quote’ button, and highlighted other offers such as further discounts for online renewals.

Internal pages were equally attractively and strategically laid out. We gave extra consideration to the site’s blog. This was because this would form a key component of our content marketing strategy going forward.

Our designer also fully integrated the site with the back-end office system built by MDC. Rigorous User Acceptance Testing (UAT) followed this step. We provided a full project management service as we liaised between the client and the back-end developers.

Finally, we carried out intensive SEO work on the new site before going live. This achieved our aim of at least holding all existing rankings, and improving some of them. We are providing further SEO services as part of an ongoing digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.insuremyvan.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – The Select Group

select group website design

The background

The Select Group comprises four sister companies: Select Roofing, Select Access, Select Flooring, and Lightning Protection Ireland. Together, they serve the construction and building maintenance sectors in Ireland and the UK. Major clients include Microsoft, Dell, the Aviva Stadium, and many more.

We had already built individual sites for the four companies, starting with the original Select Roofing and then adding others as the group evolved. Management decided they would also like a single site for the group as a whole. We got to work on it.

What we did

We spoke to the client about their vision for this site, and drew up a plan to match.

Content was relatively straightforward, as all detail was already included on the individual sites. Rather than duplicating things, we decided to link from the main site to each of the others. This would lead the user to the Select Roofing site if looking for roofing solutions, Select Flooring for flooring, etc.

The main task was instead to select the most appropriate projects and highlights from each of those other sites. This was to give the best overall view possible on the group site of their services and expertise.

Again, we did this in consultation with the clients, so that our work matched their vision.

The website design and build

We built The Select Group website in the same style and manner as the individual sites. This was to ensure consistent branding and to emphasise the links between them all.

We gave the back end of the site all our usual SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.theselectgroup.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – Select Access

select access website design

The background

Select Access is the specialist Height Safety wing of the Select Group. The group also includes Select Roofing, Select Flooring, and Lightning Protection Ireland.

Select Roofing was the original company. We built that website back in 2013 and have maintained it ever since. It was only natural then that the directors should return to us when they required new websites for new wings of the group. We were delighted with their vote of confidence in us.

What we did

In consultation with company management, we scoped out a vision for the new site. They were eager that all group sites would have a uniform look, so we determined to build it in the style of the existing Select Roofing site.  We also had in-depth discussion on the optimum menu structure and page titles. We based decisions here on intensive market research and keyword research.

Next came content creation. This presented certain challenges with this particular build, due to the complex nature of the core business of Select Access.

Our copywriter had to take brochure material that was long on technical data but short on ‘ordinary’ text, and transform it into SEO-friendly copy. He achieved this by researching further around the core topics, and crafting keyword-optimised text with his findings. The resulting text is perfectly pitched at the site’s target audience of engineers, architects, etc., while satisfying Google too.

Checks and re-checks of text followed, before we passed the material on to our designer for the build itself.

The website design and build

The actual website design was relatively straightforward in this case, as we had already decided to base it on Select Roofing. Our designer expertly made the material fit that design, to the client’s 100% satisfaction.

We gave the back end of the site all our customary SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.selectaccess.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – Select Flooring

select flooring website design

The background

Select Flooring is the newest wing of The Select Group – valued clients of ours who also comprise Select Roofing, Select Access, and Lightning Protection Ireland.

We built and maintain all those other sites. It was therefore only natural they should ask us to do the same for their latest venture. We were happy to get to work for them once again.

What we did

As this was a new venture for The Select Group, we first performed intensive online market research. We identified relevant keywords and levels of search traffic for each of their services, and drafted a website structure to best suit our findings. Some adjustments took place in consultation with the client, but generally they were happy to leave this element of the project to ourselves, thanks to the fine job we had already done on their other sites.

With the plan in place, our senior copywriter got to work. He liaised with company management to not only get details for each service and type of flooring provided, but also to capture the essence of the company’s marketing message.

He then crafted text content according to best SEO practice, and delivered it to the client for approval.

From there, it was on to the build itself.

 

The website design and build

As with other recent projects for The Select Group, the actual website design was relatively straightforward here. That’s because it had been decided in advance that it should match the style and design of the group’s other existing sites. Our designer expertly made the material fit that design, to the client’s 100% satisfaction.

We gave the back end of the site all our customary SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.selectflooring.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – Redwing Engineering

redwing engineering website design

The background

Redwing Engineering is a sister company of Kavanagh Engineering in Thomastown, Co. Kilkenny, who were valued existing clients. We had already built three websites for Kavanagh Engineering: their main group site, shoppingtrolleysystems.ie, and photovoltaicsystems.ie.

When the time came for a re-build of an existing Redwing Engineering site, they had just one partner in mind. That was us. We were both proud and pleased that they came to us again. We set out to do just as good a job on this site as the others.

What we did

First up was a thorough audit of the existing site. We also got up-to-date information on the company and how it had evolved since that site was built.

We removed obsolete information and crafted new content for Redwing’s current range of products. Our senior copywriter took source material from company and supplier brochures, and transformed it into SEO-friendly text for online use. We also sourced and optimised a large number of product images.

Our customary online market research was another key component of the planning process.

We advised on likely traffic levels and conversion rates, to give the client as accurate a prediction as possible on what to expect from the completed site.

The website design and build

The client wanted a site that was somewhat similar in appearance to the existing one, but with a ‘warmer’ feel. Our senior designer achieved this through measures such as careful colour scheme selection, and a selection of home page sliders that are both inviting and informative.

Other ‘user-friendly’ measures included a clear funnel structure on the home page, and clear calls to action at key locations. We attractively laid out internal pages with sub-headings, image galleries, and bullet points, to break up what was rather technical text in some places.

The result was a site that was easy to navigate and that was soon generating leads for our clients. They were delighted with what we produced, and look forward to continuing to work with us into the future. We look forward to working with them too!

Summary – Digital Marketing Services provided


You can see the results of our work at www.redwing.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – Lightning Protection Ireland

Lightning Protection Ireland

The background

In just three years since foundation, Lightning Protection Ireland has become one of Ireland’s leading lightning protection systems providers. Clients include such well-known names as Microsoft, eBay, Dublin Airport Authority, and Trinity College Dublin.

A website we built at the time of the company’s launch in 2014 no longer fully portrayed their expertise and experience. In addition, the site did not match the corporate branding of the website we had built since then for their parent company, Select Roofing. They opted for a complete re-redesign – and we were happy to oblige.

What we did

We reviewed the menu structure and pages content of the original website. We then drew up a plan for how both could be improved.

The client liaised with us in terms of crafting new content. This would have to many technical terms and concepts in a manner that could be understood by non-engineering staff. We also gathered details and photographs of more than 20 projects already completed by the client. This was to allow us add a new portfolio section.

Once all the content was good to go, we moved on to the website design and build.

The website design and build

The client wanted us to base the design of this site on the website of Select Roofing, the parent company of Lightning Protection Ireland. This made the build relatively straightforward. Both client and designer already had a definite vision of how the completed site should look.

We build the front end of the site exactly as requested. We gave the back end all our trademark SEO attention as the build progressed too. This allowed the new site to hold its number one ranking on Google for search terms such as ‘lightning conductors Ireland’, ‘lightning rods Ireland’, and ‘lightning systems Ireland’.

The client was happy with both the site and its rankings – and you can’t say better than that!

Summary – Digital Marketing Services provided


You can see the results of our work at Lightning Protection Ireland

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design – English Language Ireland

English Language Ireland

The background

English Language Ireland is an English language school in Carlow, delivering lessons to students from across the world.

English Language Ireland prides itself on its location and activities as well as its high standard of tuition. However, an existing website was not properly portraying these aspects of the school. Other issues were that it was complex to navigate, and did not rank highly for key search terms. They called us in to help.

What we did

We first spoke with the client to learn all about the business and its USPs. We then conducted extensive online market research, and identified the key areas and size of the potential market.

At a further meeting with the clients, we advised English Language Ireland of our findings. Together, we devised a digital marketing and content marketing strategy, and we then got to work on content.

Our copywriter created SEO-optimised text regarding general aspects of the school. He also compiled details of all courses offered in a consistent manner, so website users could easily compare one with another before deciding what was best for them.

Once all content was agreed, our design and development team got to work.

The website design and build

Key to this build was coming up with a more user-friendly website design, where everything could be found easily.

Our designer achieved this with a clever combination of text and graphic menus. He also used sidebar menus on several internal pages, to allow continuous easy navigation.

He presented details of all courses in a easy-to-read table form on their respective pages. The site also features strategic use of attractive images.

At the back end, we carried out extensive SEO work. The result was that immediately upon going live, the new site ranked on Page 1 of Google for search terms including:

  • English classes in Ireland
  • Learn English in Ireland
  • English schools in Ireland

All in all, another successful build!

Summary – Digital Marketing Services provided


You can see the results of our work at English Language Ireland

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Website Design Ireland – Complete Vehicle Solutions

Complete Vehicle Solutions

The background

This project was an extensive re-build of the website of an existing client, Complete Vehicle Solutions.

Complete Vehicle Solutions are a unique service provider in meeting commercial transport needs in Ireland. Based in Dublin they are the only operator who will source and supply a client with a van or truck, fit it out exactly as required with shelving and/or refrigeration units, and provide a range of finance options including contract hire, leasing, and outright purchase.

The business was established only in 2016, with a basic ‘start-up’ website. It enjoyed phenomenal growth in its first year – so much so, that the client returned to us for a more comprehensive and ‘professional’ website. We were happy to oblige.

What we did

We engaged with the client to learn how the business had grown since we built the original site. We conducted further market research to help formulate an SEO strategy, and we agreed this with the client.

Our senior copywriter then produced updated text content for the site, and we sourced images from both the client and selected partners.

Once we agreed the content and outline plan with the client, our design team got to work.

The website design and build

We got rid of the old ‘basic’ look, and introduced e a far sleeker and more corporate website design.

A key feature of the home page is strategic placing of dynamic graphics and links, to lead the user to content reflecting the key elements of the client’s business. Text snippets on the home page reinforce how Complete Vehicle Solutions is unique, and the benefits of dealing with them. We also strategically used of the logos of major clients, and of the makes of vans/trucks supplied.

We laid out internal pages in an equally attractive and strategic manner. We interspersed text content with images, headings, and bullet points, for a better user experience. A common sidebar and ‘floating’ head means all links are in easy reach at all times. We included clear calls to action, and easy means to access the contact form.

Our client was delighted with the results. You can see why by viewing the finished site here.

Summary – Digital Marketing Services provided


You can see the finished site at www.completevehiclesolutions.ie

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Website Design UK – A Sparkle Party

A Sparkle Party

The background

A Sparkle Party is an entertainment provider for children’s birthday parties and similar events. They are based in Sutton in the UK and they serve the greater Surrey area.

A Sparkle Party deliver colourful fun-filled parties, tailor-made for each child, but an existing website did not properly portray that. Instead, it suffered from poor design, and generally looked stale. Its other major issue was that it did not rank highly for any key search terms. They asked us to help.

What we did

We performed our customary market research to analyse the size of the potential market. In consultation with the client, and bearing in mind the current size of the operation, we determined to concentrate mainly on the Sutton area for SEO purposes, rather than broadening it to all of Surrey or Greater London.

We then re-wrote all content on the older site according to best SEO practice, while still making it attractive to parents and children alike. The client approved the new content, and we then moved on to the build itself.

The Website Design and build

Visual aesthetics are particularly important in any website with children in mind, so we paid great attention to making the site look as attractive as possible.

We supplemented photos from the client with stock photos of favourite children’s TV, film, and storybook characters for A Sparkle Party. We also sourced other imagery to add to the overall look.

Then we built the site so that it easy to navigate. We give all info needed on any particular party option on that particular page, to save the user from having to browse between pages to get all the detail they require. And as with all our website designs, it is fully responsive for smaller screens such as phones and tablets.

We also carried out extensive SEO work on each page and image. The result was that immediately after re-launch, www.asparkleparty.co.uk ranked in the top 5 of www.google.co.uk for search terms including ‘children’s parties Sutton’, ‘birthday parties Sutton’, and ‘princess parties Sutton’.

Our client was delighted with the new site, and customers have given positive feedback to the site too.

Summary – Digital Marketing Services provided


You can view the finished website at A Sparkle Party

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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