Website Design Portfolio

Website Design – Brendan McDaid Golf Academy

website design brendan mcdaid golf

The background

Brendan McDaid is one of Ireland’s leading PGA golf coaches, and a Teaching Professional Partner with Golf Digest Ireland.

He is a former European Tour player himself, and also coached former professional Peter Lawrie to victory on the Tour. He now delivers golf lessons in Dublin and Kildare, and students of all levels enjoy great success.

We built Brendan a website some  years ago, but others then took over its maintenance, and it became ‘clunky’ and non user-friendly. It also lost its number one ranking in Google for the key search term ‘golf lessons Dublin’. Brendan returned to us to ask for a new-look site. He wanted to attract more people, and regain his number one spot.

What we did

First, we carried out online market research, to determine the size of the potential marketplace. We also used our research to identify high-traffic terms that others were not targeting, such as ‘Beginners Golf Lessons’.

We then drew up a page menu structure to optimise the chances of ranking highly for all these terms. Next, our senior copywriter spoke to Brendan in order to create content for all these pages.

We decided on a conversational ‘first person’ tone, as though it was Brendan speaking directly to the website user, just as he would speak to a student during a lesson. We optimised all text for SEO purposes, sourced images and videos, and then moved on to the build itself.

The website design and build

We knew that key to this design would be a crisp and clean look, to set it apart from competitor sites. Our designer opted for a green colour scheme to reflect golf courses. He also laid out all text in a size and format that’s easy to read.

He used images wisely throughout the site, and improved video display too. Meanwhile, there are several strategic Call To Action buttons across the site, which although plentiful in nature, are never intrusive on the user.

Overall, our designer achieved a site that is cleaner, slimmer, faster, more user friendly and more secure than before.

We also added an SSL cert and GDPR compliance features in light of latest developments online. Finally, we got to work in earnest on SEO, to get the site to number 1 for all key terms. We will be continuing this work going forward, with one of our bespoke SEO packages.

Summary – Digital Marketing Services provided


You can view the finished website at www.brendanmcdaidgolf.com

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Kangen Water Machine

website design kangen water machine

The background

Kangen Water is a form of alkaline ionized water whose health and vitality properties have been recognised internationally for decades. Its popularity has grown immensely in recent years, aided by many celebrity endorsements. Consumers can produce Kangen Water at home with Kangen Water Machines – and we built a website for the largest network distributors of machines in Ireland and the UK.

What we did

The fact that Kangen Water Machines have been around for so long was both a positive and negative for us here.

On the plus side, there was a wealth of information about the machines, the benefits of the Kangen Water they produce, and research to back up those claims.

On the other hand, there was also a huge number of other sites for independent distributors. This meant this was a very competitive marketplace.

This meant our task was two-fold:

  1. To convince people who may be dubious about the benefits of Kangen Water that it really is as good as it claims to be.
  2. To convince people who wanted a machine to buy from our client, rather than any other distributor.

We therefore needed a really stand-out website design. We also needed content good enough to make people hit our ‘Book a Demo’ button, rather than going anywhere else.

The website design and build

First, our senior copywriter got to work on creating that content. He took the best of all that material out there, condensed and re-wrote it for SEO purposes, and tailored it according to a menu structure which we carefully planned.

Our senior designer then got to work. He followed client instructions regarding a clean and crisp lay-out, with plentiful ‘Call to Action’ buttons.

He was mindful too of how many other distributors have templated sites. These sites are all identical apart from their contact details. He therefore strove for much better visual impact and functionality, to make our site stand out from the rest.

He achieved this through sourcing and cleverly using high-impact images, and using a completely different colour scheme and lay-out. The result is a website design that almost screams health and vitality from every page.

We then performed initial SEO work throughout the site, to get it ranked in Google. We will be continuing to perform SEO work going forward, through one of our bespoke SEO packages.

Summary – Digital Marketing Services provided


You can view the finished website at www.kangenwatermachine.com

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – 360 Fitness

website design kilkenny 360 fitness2

The background

360 Fitness, based in Kilkenny, provides personal training and health coaching to people of all ages and all levels of fitness.

Owner/operator Ciarán Clear prides himself on finding the right work programme and motivation for everybody. He wanted a website design Kilkenny that would properly portray his ethos and the training programmes he provides, and so he called us in. We eagerly got to work.

What we did

We analysed the client’s existing website, and identified areas from improvement. This included both content and SEO considerations. We also surveyed the local area competition in terms of gyms and personal trainers, to properly identify a unique marketing message for his new web design. We formulated a plan and agreed it with the client.

Our client had engaged his own copywriter for text content on this project. He supplied us with text that was comprehensive but not optimised for SEO purposes.

Our own copywriter therefore edited it with this in mind. Once we agreed on the revised content, our designer got to work.

The website design and build

In line with the client’s wishes, this website design has a very text-oriented home page, rather than the graphic-led style we usually produce.  It works well in this application, as it immediately and effectively portrays the USPs of 360 Fitness.

Our designer then introduced photos and graphics further down the home page, to make things more attractive. He did the same on internal pages, placing prominent and regular ‘call to action’ buttons throughout the regular text content. This produced a series of pages that actively speak to prospective clients, and that maximise the number of leads they generate.

Technical improvements over the client’s previous website included a security upgrade, and a number of changes to deliver a quicker loading speed on both desktop and mobile versions of the website. Both are important SEO ranking factors as well as just general good practice.

We also performed in-depth SEO at all levels, at both front end and back end of the site. The result is a website that ranks number 1 for ‘Fitness Training Kilkenny’ and number 2 for ‘Personal Training Kilkenny’. It also features on Page 1 of Google for the more competitive term ‘gyms Kilkenny’.

Our client was delighted with all we produced. You can see why by checking out the site yourself at 360fitness.ie

Summary – Digital Marketing Services provided


Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Five Star Cleaning

website design five star cleaning

The background

Five Star Cleaning in Carlow is a successful company which mainly serves the grain storage and processing sectors.

They specialise in silo cleaning and maintenance, flour silo cleaning, but also offer a number of other services. These include industrial cleaningfactory cleaning, confined space cleaning, out of reach cleaning, pressure cleaning, food plant sanitation, and more.

An existing website had become outdated in terms of both appearance and content. The company decided it was time for a fresh new look, and more up-to-date content. They called us in, and we eagerly got to work.

What we did

The first step was meeting with the client to establish what exactly they wanted from their new website design Carlow.

We also performed market research, to determine the extent of the Irish marketplace for such services, and formulate a plan for how the client could increase their share of it.

Our senior copywriter then met with the client, to discuss content for the new-look site. He re-wrote some existing content to optimise for SEO, and crafted new content in other areas. This too was keyword optimised.

The client supplied a number of good quality and high resolution pictures for the new site. We made our choice and edited them to suit.

We now had all content in place, so we were good to go.

The website design and build

The actual website design and build was quite straightforward here, as the client had given us a clear vision of what they wanted. Our senior designer efficiently and expertly delivered this, with all his usual attention to detail.

Key points of the design include a lean top-level menu, strategic call-to-action buttons, and prominent displays of prestigious client logos. These include such household names as Glanbia, Diageo, Odlums, and Heineken.

We performed full SEO measures behind the scenes. Finally, we added fresh news items to the site, to bring it completely up to date.

Our client was delighted with the result of our work.

Summary – Digital Marketing Services provided


You can see the results of our work at www.fivestarcleaning.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns

Website Design – Reduce Fuel Bills

website design reduce fuel bills

The background

www.reducefuelbills.com is an e-commerce website to sell the innovative Eco C-T and Eco C units for petrol and diesel engines. Both are simple to use in any vehicle. They typically deliver fuel savings of up to 15%, and toxic emissions reductions of approximately 85%. Their benefits are therefore obvious.

This project was at the request of an existing client, Jim Costello, for whom we had already delivered Complete Vehicle Solutions. 

Jim was happy with how that site was performing, so he knew he could count on us again. We didn’t let him down.

What we did

This project was a little tricky from a content point of view, in that the benefits that the units deliver seem just too be good to be true. The internet is awash with other questionable products that promise significant fuel savings too, so our task was to convince people of the merits of these ones.

Our copywriter/content creator therefore highlighted testing by a major German certification company. We also highlighted user reports from Europe of the savings others have enjoyed.

In terms of emissions reductions, we highlighted actual NCT results. These showed how cars went from failing the test to passing it, after simply introducing one of these units.

This part of our design process involved extensive consultation with the client. This was to ensure we made no false promises, and that the client could stand over everything the website said. Once content was okayed, we then moved on to the build itself.

The website design and build

The website design itself saw our senior designer choose a bold and compelling style. It uses ‘straight to the point’ headlines and forceful bullet points, along with impressive graphics. Many other websites for such devices falter by being far too text-heavy and technical, but our ‘less is more’ approach is much more effective.

Our designer also highlighted how the units have been officially tested and approved. He prominently displayed the ‘TUV Rheinland’ certification logo, alongside the logo for the CE certification the units have also obtained. This was to further instil confidence in prospective customers.

We added e-commerce functionality through integration with the Stripe secure payment system, along with an SSL certificate. Finally, we began to perform SEO measures, to have the site rank highly in this competitive marketplace.

Summary – Digital Marketing Services provided


You can view the finished website at www.reducefuelbills.com

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Shanarc Archaeology

shanarc archaeology website design

The background

Our latest website design Kilkenny project is for Shanarc Archaeology, based in Kilkenny, Shararc are one of Ireland’s leading providers of archaeological services for both construction and heritage purposes.

They had an existing website, which was quite basic. It did not properly portray either the full scope of the services they provide, nor their expertise in each of those areas. They came to us to ask for a new and improved site. We were glad to oblige.

What we did

As always, we first audited their existing site, and studied websites of competitor archaeological companies too. We also performed keyword market research to establish the key search terms in the field.

There was a number of interesting findings, including that in general, neither the existing website nor competitor sites had any great level of detail on these terms. We therefore determined that these key search terms would be the foundation of the new site.

We then formulated a plan for website hierarchical structure and content, and okayed this with the client. Our senior copywriter then got to work, using guidance from the client and additional research to create SEO optimised text content.

Once we also okayed this with the client, our designer got to work.

The website design and build

Our senior designer decided on a more ‘clean’ and ‘lean’ website design than used by most other archaeological companies. This is because many of other sites are particularly dense with text, which can be off-putting for the user.

We were conscious that many people seeking archaeological services require them for reasons to do with construction projects, rather than historical research. We therefore wanted the site to be as accessible as possible to all, and not just to academics.

Our design has a services menu and contact form in easy reach at all times, to maximise user engagement. We also gave the new site our customary SEO attention at the back end, and we submitted for Google indexing.

The new site immediately ranked on Page 1 for several key terms – and was soon moving up Page 1 too. Another successful outcome!

Summary – Digital Marketing Services provided


You can see the results of our work at www.shanarcarchaeology.com

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Insure My Van

insure my van website design

The background

Insure My Van is the van insurance wing of the CFM Group – one of Ireland’s largest insurance brokers. It was the country’s original specialist van insurance provider, and remains the largest, with more than 40% of the van insurance market.

An existing website handled a large volume of their business, but had become quite stale looking. They were impressed with our recent design of their travel insurance website, Insure My Holiday – so they asked us to work our magic on the van insurance site too.

What we did

We first performed an intensive audit of the existing site. We advised the clients on how some content could be improved and better presented, and agreed an action plan on this.

The clients also gave us a detailed brief of their vision for the new site. It was to be somewhat similar in style to Insure My Holiday, but still with its own distinct look.

Furthermore, we devised an SEO action plan for the new site, to maintain and improve upon existing rankings. Insure My Van already ranked highly on page one for several key search terms. It was of utmost importance that our new-look site should stay there.

Finally, we engaged our partner firm, MDC Information Systems, to build a bespoke back-end office system for the site, to meet all client needs. We started work on the website design itself, while they started work on that.

The website design and build

The primary function of this website was to convince users that Insure My Van delivers great value, and to persuade them to get a quote. Our senior designer achieved this through expert placement of home page text, sliders, and other graphics. He also included a prominent ‘Get A Quote’ button, and highlighted other offers such as further discounts for online renewals.

Internal pages were equally attractively and strategically laid out. We gave extra consideration to the site’s blog. This was because this would form a key component of our content marketing strategy going forward.

Our designer also fully integrated the site with the back-end office system built by MDC. Rigorous User Acceptance Testing (UAT) followed this step. We provided a full project management service as we liaised between the client and the back-end developers.

Finally, we carried out intensive SEO work on the new site before going live. This achieved our aim of at least holding all existing rankings, and improving some of them. We are providing further SEO services as part of an ongoing digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.insuremyvan.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – The Select Group

select group website design

The background

The Select Group comprises four sister companies: Select Roofing, Select Access, Select Flooring, and Lightning Protection Ireland. Together, they serve the construction and building maintenance sectors in Ireland and the UK. Major clients include Microsoft, Dell, the Aviva Stadium, and many more.

We had already built individual sites for the four companies, starting with the original Select Roofing and then adding others as the group evolved. Management decided they would also like a single site for the group as a whole. We got to work on it.

What we did

We spoke to the client about their vision for this site, and drew up a plan to match.

Content was relatively straightforward, as all detail was already included on the individual sites. Rather than duplicating things, we decided to link from the main site to each of the others. This would lead the user to the Select Roofing site if looking for roofing solutions, Select Flooring for flooring, etc.

The main task was instead to select the most appropriate projects and highlights from each of those other sites. This was to give the best overall view possible on the group site of their services and expertise.

Again, we did this in consultation with the clients, so that our work matched their vision.

The website design and build

We built The Select Group website in the same style and manner as the individual sites. This was to ensure consistent branding and to emphasise the links between them all.

We gave the back end of the site all our usual SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.theselectgroup.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

Website Design – Select Access

select access website design

The background

Select Access is the specialist Height Safety wing of the Select Group. The group also includes Select Roofing, Select Flooring, and Lightning Protection Ireland.

Select Roofing was the original company. We built that website back in 2013 and have maintained it ever since. It was only natural then that the directors should return to us when they required new websites for new wings of the group. We were delighted with their vote of confidence in us.

What we did

In consultation with company management, we scoped out a vision for the new site. They were eager that all group sites would have a uniform look, so we determined to build it in the style of the existing Select Roofing site.  We also had in-depth discussion on the optimum menu structure and page titles. We based decisions here on intensive market research and keyword research.

Next came content creation. This presented certain challenges with this particular build, due to the complex nature of the core business of Select Access.

Our copywriter had to take brochure material that was long on technical data but short on ‘ordinary’ text, and transform it into SEO-friendly copy. He achieved this by researching further around the core topics, and crafting keyword-optimised text with his findings. The resulting text is perfectly pitched at the site’s target audience of engineers, architects, etc., while satisfying Google too.

Checks and re-checks of text followed, before we passed the material on to our designer for the build itself.

The website design and build

The actual website design was relatively straightforward in this case, as we had already decided to base it on Select Roofing. Our designer expertly made the material fit that design, to the client’s 100% satisfaction.

We gave the back end of the site all our customary SEO attention as the build progressed too. This included writing metadescriptions according to new Google parameters, and optimising images too.

Our SEO work is continuing as part of a monthly digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.selectaccess.ie

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.