Small businesses in Dublin and the rest of Ireland, especially those with a limited marketing fund, can overlook search engine optimisation. Only when they are totally exhausted with the traditional marketing methods, like print advertising, email marketing, classified ad campaigns, etc., does SEO come to mind. According to a survey, more than half of small business owners in Ireland don’t even update their business website regularly.

Those businesses don’t understand what they’re missing out. According to a study, more than 93% of people research a product online before they buy it. Search engine optimisation gives your small business something that all those traditional methods can’t give. SEO Services bring your products and customers close to each other. Here are a few more reasons to help you understand, why your small business requires professional SEO services immediately!

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By 2017, the number of mobile users worldwide is expected to cross the mark of 5.13 billion, and this is one of the reasons why you need a website design that is mobile-friendly.

There are a number of options you can consider, including a responsive website that scales down with different devices and different desktop sizes, or a mobile app that shows website content in a slightly different way. Whatever you decide, the important thing is that your website is easy to navigate while using a mobile device.

Here are 6 more reasons to why your website design should be mobile friendly or responsive:

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There’s big news in the world of SEO – and it’s good news for a reputable SEO company like ourselves.

Google has announced it’s rolling out a fresh update of its Penguin algorithm. Penguin 4.0 is the latest instalment of the filter that Google uses to identify and penalise websites attempting to earn higher rankings through the black hat technique of spammy or low-quality backlinks.

While an actual penguin may be timid by nature, Google’s Penguin is a beast. If it decided to penalise your site, you would remain penalised until Google decided on another filter run, which could take several months. That meant there was no chance of improving your rankings even if the problems were dealt with immediately.

Early indications are that Penguin 4.0 will remain just as vicious as earlier versions in imposing penalties.

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Days are gone when businesses were found using local phone directories, word of mouth and by placing ads on local newspapers. Decades ago, phone directories were a reliable source of finding required business information, but today you won’t even find the Golden Pages in your home or office any more.

Technological shift of businesses from local phone directories to online is the only reason behind the slow death of ways of finding local business information. Nowadays, whatever we need, we just hop online and do a quick Google search.

With the arrival of smartphones functioning on iOS and Android operating systems, most of the searches for the required products and services are done online. Therefore, if you are a business owner, then this is the time to focus on local SEO Services.

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If you are in the travel and tourism industry, then you should know that internet is the best and the prominent source of business for you. This is because people planning for holidays entirely rely on the internet to search hotels, flights, local agents, restaurants, places to visit and so on. Therefore, to lure more customers, it is necessary that you own a unique web presence that is welcoming, cosy, and enticing.

If you need help in creating a unique website for your travel and tourism business, then Contact New World Digital today. New World Digital is a complete Web Design and SEO company serving small and medium sized businesses in Ireland. We are known for creating industry-specific designing solutions for our clients that best exemplify their business, industry and way of working.

When it comes to designing and developing a travel and tourism website, we strive to offer designing solutions that are intuitive and capable of converting your visitors into paying guests.

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By Digital Marketing standards, it’s an age-old question, even though it’s only been knocking around a few years. Should you concentrate on SEO or PPC to attract more website traffic and enjoy the increase in leads and conversions that brings? The actual answer is that for maximum effectiveness, your website needs a bit of both.

That’s borne out by the results of a study just published, that analysed more than 80 million visits to Irish websites over the course of a year. It showed that 43% of traffic came via organic searches…and 27% were the result of a PPC (Google AdWords) campaign.

On the face of it, SEO is the winner – but when analysing revenue generated, the gap narrowed. That shows why it’s important to utilise both in an effective Digital Marketing strategy.

And of course, there are pros and cons of both. Let’s take a look at some of them:

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It’s needless to say that SEO is necessary for every business online. Whether you own a real estate website, a blog website, a job portal, or an online store selling clothes, electronic goods, or anything else, professional SEO services can help your business rank in SERPs and generate more leads from those rankings.

SEO is a tricky process, and it can make or break your online business.

According to SEO experts, optimising ecommerce websites is more complicated than doing SEO for other industries. The SEO process for an ecommerce website includes optimisation of thousands of products listed on the website. To make your ecommerce website rank on the first page of Google, Bing and other major search engines, you should follow a set of best SEO practices and tactics.

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SEO is for all. It helps a business build a remarkable online presence, drive more traffic, rank better in SERPs and generate more ROI. SEO brings more leads to a website and converts them into sales fast.

Online marketing is the most promising, cost-efficient, and income-generating channel to make your business popular globally. However, there are some businesses that aren’t able to afford expensive SEO packages or they have to unnecessarily pay for services they don’t believe are rewarding for their business.

For those businesses that cannot afford expensive Digital Marketing packages or don’t want to pay for unnecessary SEO Services, New World Digital is offering affordable, value for money, and tailor-made SEO packages in Ireland, customised to meet your business’s unique online marketing needs. Now, Pay Only for What You Get.

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