Best SEO tactics for blog posts

seo tips for blogs best SEO dublin

We’ve told you before how your website’s blog should be a key part of your digital marketing strategy.

It can help position you as a brand leader in your field, and can help to develop better customer relationships. Just as importantly, it can help your website’s SEO.

The best chances of it doing so are if your posts are written according to best SEO practice, so here’s a checklist of  tactics for blog posts:

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The pitfalls of cheap website design

cheap website design

If you’re looking for cheap website design, you don’t have to look very far. A simple Google search will show you umpteen web design companies, making grand promises for just a few hundred euro. So why would you want to pay more?

The simple answer is it’s because you get what you pay for. Those cheap web design companies will build you a website all right, but it won’t be one that will do much for you. To prove that, we’ve conducted an investigation to show just how poor these cheap websites can be.

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Is your website secure enough for Google? – The need for HTTPS

website security

Having a secure website is about to become more important than ever. A Google security update for its Chrome browser, that’s due in October 2017, will mean that insecure websites will be flagged as such to visitors who enter information on them.

While you may have seen such warnings before, they’ll soon be a lot more conspicuous. It could be enough to turn people off entering even basic information into your site if it’s not secure. This will affect your business if you’ve got a ‘Contact Us’ form, a ‘Sign Up Here’ form, or any other type of form – and that’s just about every website on the planet.

We’ve put together this FAQ on why it’s happening and what it may mean for you –

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Are backlinks good for SEO?

backlinks

People regularly ask us a certain question: ‘are backlinks good for SEO?’. It is a difficult question to answer. Some backlinks are good, but most are very bad.

The vast majority of backlinks are bad. This is because an SEO Company will actually be outsourcing this overseas, where they will be buying a link building package.

These backlinks are normally from sites that do nothing else but supply links to thousands of others sites around the world. These site have no credibility with Google and receive a negative score. These then become toxic links, which actually harm your performance with Google.

When you think about this, it makes perfect sense. How could an SEO company in Ireland or the UK provide you with an SEO Package that generates say 600 backlinks a month, for maybe as little as €300, if they were doing it in Ireland or the UK?

Each link would take at least 10 minutes to build, so let’s say six links per hour. At that rate, it would take 100 hours per month to deliver. This works out at €3 per hour for the service. As they say – when you pay peanuts, you get monkeys.

So are backlinks bad for SEO then?

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The benefits of blogs for your business

boost with blogs

Whether your website is old or new, big or small, there’s a section of it that’s sometimes neglected but that really should form a key part of your digital marketing strategy. It’s the blog.

Some call it ‘News’ instead, depending on the sort of content it’s likely to feature, but no matter what it’s called, it should be an integral part of your online presence if you’re serious about boosting your business.

Some of our clients like to look after their blogs themselves, and others prefer to have us do it for them, but either way, top reasons we recommend regularly adding new content to your blog/news include:

  • It can help increase traffic to your website
  • It can help improve your SEO
  • It can position your brand as a leader in your field
  • It can help develop better customer relationships.

Let’s look at them one by one:

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SEO fact or fiction

SEO Fact or Fiction

Is SEO Fact or Fiction? It’s a question we’re regularly asked when we tell somebody we can improve their site’s rankings in Google. It’s a fair question, and a simple one too.

It’s ‘how do you do it?’

The answer can be as straightforward or as complicated as we want to make it, but what it boils down to is this: it’s by making their website as attractive and relevant as possible, to Google as well as to the typical user.

In years of doing that for websites of all types, for businesses of all sectors, we’ve learned to separate some SEO facts from SEO fiction – and it’s the lessons learned there that allow us to deliver such good results too. Read on for some examples:

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Digital Marketing Predictions 2017

digital marketing predictions 2017

It’s time for some crystal ball gazing again. The world of Digital Marketing continues to evolve rapidly, and the landscape is bound to be different in twelve months’ time from what it is now. Here are our thoughts and predictions for the trends we will see in the year ahead:

Mobile will completely dominate

This is not so much a prediction of something new – more a statement of an established trend that will continue. Less and less online business is being done on desktops and laptops, and Google has already virtually phased out from its results pages all websites that are not optimised for mobile devices. If your site is not already optimised, get it updated now – and if you’re having a new site built, pay even more attention to the mobile version than the desktop one.

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Don’t waste your Digital Marketing Budget

don't waste your digital marketing budget

Don’t waste your Digital Marketing Budget

A recent report into the Digital Marketing landscape in Ireland and the UK shows that companies are spending up to 40% of their budgets on a tactic that just doesn’t work.

It’s the digital equivalent of leaving a shop after just browsing, and then having a persistent (and annoying) salesperson follow you down the street, wailing ‘why didn’t you buy anything? Oh please, won’t you come back and buy something? Please come see us again. We’ve got lovely things for you. Please come look at them. Oh come on, come on, come back to our shop. Please come buy something. We’d love you to buy something.’

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Five Possible Reasons Your Ecommerce Website Is Not Making Money for You

e-commerce site not making money

An ecommerce website is the best way to run your business in the internet space. It not only works for you 24/7, but makes your business available to those who are thousands of miles away from you. However, in some cases, it has been observed that even a beautiful ecommerce website does not seem to bring enough business to the owner. If you are one of those whose ecommerce website is not making enough money, then read on for five possible reasons:

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