Website Design – Insure My Van

insure my van website design

The background

Insure My Van is the van insurance wing of the CFM Group – one of Ireland’s largest insurance brokers. It was the country’s original specialist van insurance provider, and remains the largest, with more than 40% of the market.

An existing website handled a large volume of their business, but had become quite stale looking. They were impressed with our recent design of their travel insurance website, Insure My Holiday – so they asked us to work our magic on the van insurance site too.

What we did

We first performed an intensive audit of the existing site. We advised the clients on how some content could be improved and better presented, and agreed an action plan on this.

The clients also gave us a detailed brief of their vision for the new site. It was to be somewhat similar in style to Insure My Holiday, but still with its own distinct look.

Furthermore, we devised an SEO action plan for the new site, to maintain and improve upon existing rankings. Insure My Van already ranked highly on page one for several key search terms. It was of utmost importance that our new-look site should stay there.

Finally, we engaged our partner firm, MDC Information Systems, to build a bespoke back-end office system for the site, to meet all client needs. We started work on the website design itself, while they started work on that.

The website design and build

The primary function of this website was to convince users that Insure My Van delivers great value, and to persuade them to get a quote. Our senior designer achieved this through expert placement of home page text, sliders, and other graphics. He also included a prominent ‘Get A Quote’ button, and highlighted other offers such as further discounts for online renewals.

Internal pages were equally attractively and strategically laid out. We gave extra consideration to the site’s blog. This was because this would form a key component of our content marketing strategy going forward.

Our designer also fully integrated the site with the back-end office system built by MDC. Rigorous User Acceptance Testing (UAT) followed this step. We provided a full project management service as we liaised between the client and the back-end developers.

Finally, we carried out intensive SEO work on the new site before going live. This achieved our aim of at least holding all existing rankings, and improving some of them. We are providing further SEO services as part of an ongoing digital marketing package.

Summary – Digital Marketing Services provided


You can see the results of our work at www.insuremyvan.ie

Contact Us for a consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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Website Design Ireland – Complete Vehicle Solutions

Complete Vehicle Solutions

The background

This project was an extensive re-build of the website of an existing client, Complete Vehicle Solutions.

Complete Vehicle Solutions are a unique service provider in meeting commercial transport needs in Ireland. Based in Dublin they are the only operator who will source and supply a client with a van or truck, fit it out exactly as required with shelving and/or refrigeration units, and provide a range of finance options including contract hire, leasing, and outright purchase.

The business was established only in 2016, with a basic ‘start-up’ website. It enjoyed phenomenal growth in its first year – so much so, that the client returned to us for a more comprehensive and ‘professional’ website. We were happy to oblige.

What we did

We engaged with the client to learn how the business had grown since we built the original site. We conducted further market research to help formulate an SEO strategy, and we agreed this with the client.

Our senior copywriter then produced updated text content for the site, and we sourced images from both the client and selected partners.

Once we agreed the content and outline plan with the client, our design team got to work.

The website design and build

We got rid of the old ‘basic’ look, and introduced e a far sleeker and more corporate website design.

A key feature of the home page is strategic placing of dynamic graphics and links, to lead the user to content reflecting the key elements of the client’s business. Text snippets on the home page reinforce how Complete Vehicle Solutions is unique, and the benefits of dealing with them. We also strategically used of the logos of major clients, and of the makes of vans/trucks supplied.

We laid out internal pages in an equally attractive and strategic manner. We interspersed text content with images, headings, and bullet points, for a better user experience. A common sidebar and ‘floating’ head means all links are in easy reach at all times. We included clear calls to action, and easy means to access the contact form.

Our client was delighted with the results. You can see why by viewing the finished site here.

Summary – Digital Marketing Services provided


You can see the finished site at www.completevehiclesolutions.ie

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Website Design UK – A Sparkle Party

A Sparkle Party

The background

A Sparkle Party is an entertainment provider for children’s birthday parties and similar events. They are based in Sutton in the UK and they serve the greater Surrey area.

A Sparkle Party deliver colourful fun-filled parties, tailor-made for each child, but an existing website did not properly portray that. Instead, it suffered from poor design, and generally looked stale. Its other major issue was that it did not rank highly for any key search terms. They asked us to help.

What we did

We performed our customary market research to analyse the size of the potential market. In consultation with the client, and bearing in mind the current size of the operation, we determined to concentrate mainly on the Sutton area for SEO purposes, rather than broadening it to all of Surrey or Greater London.

We then re-wrote all content on the older site according to best SEO practice, while still making it attractive to parents and children alike. The client approved the new content, and we then moved on to the build itself.

The Website Design and build

Visual aesthetics are particularly important in any website with children in mind, so we paid great attention to making the site look as attractive as possible.

We supplemented photos from the client with stock photos of favourite children’s TV, film, and storybook characters for A Sparkle Party. We also sourced other imagery to add to the overall look.

Then we built the site so that it easy to navigate. We give all info needed on any particular party option on that particular page, to save the user from having to browse between pages to get all the detail they require. And as with all our website designs, it is fully responsive for smaller screens such as phones and tablets.

We also carried out extensive SEO work on each page and image. The result was that immediately after re-launch, www.asparkleparty.co.uk ranked in the top 5 of www.google.co.uk for search terms including ‘children’s parties Sutton’, ‘birthday parties Sutton’, and ‘princess parties Sutton’.

Our client was delighted with the new site, and customers have given positive feedback to the site too.

Summary – Digital Marketing Services provided


You can view the finished website at A Sparkle Party

Contact Us for an in-depth and no-obligation consultation on what exactly we can do for you in Website Design, SEO Services, and Digital Marketing campaigns.

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How SEO takes time to get results

SEO takes time

The team at New World Digital have learned to expect our top man, John Abbott, to be a little sore in the mornings.

That’s not sore as in angry. It’s sore as in actual physical pain. It’s because John has recently started a personal training plan, in what he admits is his first regular exercise in about 25 years.

A couple of times a week, he’s up at some unearthly hour to meet his trainer, Ciarán Clear of 360 Fitness in Kilkenny. There, he gets pushed through a routine of stretches and sit-ups and weight training and other things he generously calls ‘hell’. It all means that by the time he gets to the office, he’s stiff, sore, and sometimes wondering why he’s doing it at all.

He’s sticking with it though, as he knows it will pay off in the long run. He’s realistic enough to know that you can’t start exercising and expect to see results in the first few weeks. And that’s a lesson that also applies to something we all do here each day – Search Engine Optimisation as part of website design and digital marketing strategy formulation.

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